Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming nasty--you can also report a naughty girl if you wish. Oh yes!
The mouse pad featured was created to launch their website and you have to place your hand under a skirt to use it. And I hate those green exit signs, so the guerrilla version of them is something that takes my fancy.
12 Sexist Axe Advertisements
11
Chocolate Sexy
Axe Dark Temptation Ads Have Gone Guerrilla in the Streets
10
Naughty Superman Vision?
Axe 'Bullet' Lets You See Through Clothing (Ad)
9
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
8
Fake Sexy
The Axe Towel
7
World's Dirtiest Film
Axe Ad
6
Sexist Ads To Appeal to Men
Axe Cottage Ads
5
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
4
Top 8 Axe/Lynx Ads + Lynx Effect
3
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
2
Political Parody Ads
Axe's Hillary Clinton Spoof
1
An Ode to Axe
Thanksgiving Video Appreciates Intimate Encounters
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SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Collaboration Backcountry Hatchets
The James Brand x Adler Hatchet is Portable and Powerful
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Multifunctional Clean Deodorants
Ingrown Deodorant Targets Sweat, Hair and Discoloration
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Health-Conscious Mouse Designs
The 'Ergo' Ergonomic Mouse Concept by Pranav Kuber is Advanced
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Menstrual Product-Celebrating Jeans
The U by Kotex MaxiMalism Jeans Combat Against Period Shame
Seasonally Scented Body Care
The Old Spice Holidudes Collection Shares Festive Scents
Sporty Golf Collections
Admiral Sportswear and Macade Join Forces on a New Collection
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Menopause-Friendly Oral Care Products
Colgate and GenM Partnered to Support Women's Oral Health
Refined Festive Streetwear Staples
Axel Arigato Presents its Latest Range for the Holidays
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Odor Adaptable Deodorants
Degree Introduced its 'Affordable Whole-Body Deodorant'
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
90s-Inspired Retro Trainers
Lily McMenamy and Axel Arigato Team Up to Explore Motion
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Tomato-Themed Y2K Apparel
Lisa Says Gah Taps Hunt's for the 'Tomato Girl' Collaboration
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
Winter-Ready Minimal Apparel
Axel Arigato Presents a Look at its New Winter Apparel Designs
Naturally Derived Multi-Sticks
Axiology's Shape Sticks Define, Bronze and Contour
Fashion-Branded Press-On Nails
The imPRESS x Kate Spade Collection is Limited-Edition
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Sex Toy-Resembling Wooden Tools
Craig Green Designs the Unique Jumbo Wooden Tools
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Affordable Genderless Fragrances
The 'Arkive Makes Scents Collection' Features Four Scents
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Hybridized Camping Hatchets
The 'ADK26' Can Transform From Hatchet to Long-Handled Axe
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Donut-Inspred Shaving Sets
Truly Beauty and Supermodel Elsa Hosk Boast the Glazed Donut Shave Set
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Minimalist Masculine Skincare Sets
The Jaxon Lane Anti-Aging Skincare Routine is Gifting-Ready
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Influencer-Backed Shaving Products
Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades
Botanical Men's Grooming Products
Yves Rocher Offers a Men's Face and Beard Care Routine
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Dexterity-Aiding Toothbrush Add-Ons
Landor & Fitch Designs the Accessories Handles
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Sensory Product Pop-Ups
The Pain Payback Was Hosted by Philips Lumea to Help Consumers De-Stress
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
In-Shower Underarm Washes
Oxters' Targeted Wash Manages Body Odor with Proper Washing
Relatable Genderless Fragrances
NOYZ Makes Fragrances Inspired by Real Stories & Raw Feelings
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
Spring-Ready Golf Collections
Macade Golf Proudly Presents Its Spring 2024 Golf Collection
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Exfoliating Body Towels
GOSHI Launches an Exfoliating Shower Towel for Enhanced Skincare
Bat-Inspired Kitchen Scissors
OTOTO Presents the New Elizabat Scissors for the Kitchen
Iconic Film Soap Bars
Dr. Squatch Releases Fight Scrub Inspired by the 90s Movie
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Prestigious Masculine Deodorants
Rock Face Impact is Arriving in the UK as a Boots Exclusive
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Festively Scented Body Waxes
Wakse Debuted a Trio of Seasonally Inspired Hard Wax Beans
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Tween-Targeted Deodarants
Neon Goat Presents Sustainable Deodorants for Tween and Teen Boys
Underarm-Focused Gift Sets
Kaia Naturals' Limited-Edition Gift Sets Elevate Underarm Care
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Exfoliating Full-Body Scrubs
Beia's Latest Product is a Powerful Body-Safe Scrub for Bikini Season
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Outdoor-Ready Sanitary Wipes
Dude Wipes Arrives in a New Camo Colorway Thanks to Realtree
Mysterious Perfume Project Expansions
AVESTAN is Introducing a New Fragrance with a New Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Australian Body Care Launches
Urban Jungle Beauty Launches Two New Personal Care Products
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Theatrical Play-Inspired Fashion Capsules
HADES' New Capsule is Inspired by Huis Clos (No Exit)
Gender-Neutral Deodorant Balms
Hume Supernatural Has Introduced the All Body Deodorant
Sleek Snake-Adorned Razers
Gillette and Razer Launch a Collaborative Razor for Gaming Enthusiasts
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
K-Pop-Endorsed Personal Care
NACIFIC Introduces the New Black Seagrass Body Series
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Artistic Gaming Peripherals
Razer Has Launched a Collection Inspired by the Late Keith Haring
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
pH-Balanced Feminine Care Lines
Summer's Eve Unveils its All-New Feminine Care Collection
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Actress-Approved Kitchen Sponges
The Skura Style x Eva Mendes Collection Has Cuban Imagery
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Japanese-Inspired Intimate Care Lines
India's IKEMEN Unveils a New Intimate Care Line for Men
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List