Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming nasty--you can also report a naughty girl if you wish. Oh yes!
The mouse pad featured was created to launch their website and you have to place your hand under a skirt to use it. And I hate those green exit signs, so the guerrilla version of them is something that takes my fancy.
12 Sexist Axe Advertisements
11
Chocolate Sexy
Axe Dark Temptation Ads Have Gone Guerrilla in the Streets
10
Naughty Superman Vision?
Axe 'Bullet' Lets You See Through Clothing (Ad)
9
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
8
Fake Sexy
The Axe Towel
7
World's Dirtiest Film
Axe Ad
6
Sexist Ads To Appeal to Men
Axe Cottage Ads
5
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
4
Top 8 Axe/Lynx Ads + Lynx Effect
3
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
2
Political Parody Ads
Axe's Hillary Clinton Spoof
1
An Ode to Axe
Thanksgiving Video Appreciates Intimate Encounters
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