Axe 'Bullet' Lets You See Through Clothing (Ad)
mediterranean — April 29, 2008 — Naughty
References: youtube
Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity".
The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close to him. Once he sees a hot mama at the supermarket, our hero sprays a bit of his Axe bullet and voilà , he's in his skimpy undies too.
The spot was created by Bartle Bogle Hegarty ad agency, New York.
I like that the tone of the ad is fun and flirty without resorting to in-your-face sexuality, unlike some of Axe's earlier campaigns which you can see below.
The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close to him. Once he sees a hot mama at the supermarket, our hero sprays a bit of his Axe bullet and voilà , he's in his skimpy undies too.
The spot was created by Bartle Bogle Hegarty ad agency, New York.
I like that the tone of the ad is fun and flirty without resorting to in-your-face sexuality, unlike some of Axe's earlier campaigns which you can see below.
Trend Themes
1. Miniature Personal Product - Brands can focus on developing miniature and convenient in-pocket products for personal use.
2. Augmented Reality - Incorporating augmented reality features can help brands to offer immersive experiences to their customers and promote their products.
3. Subtle Advertising - Brands can utilize fun and lighthearted advertising to promote their products in a subtle and entertaining manner.
Industry Implications
1. Personal Care - The personal care industry can focus on developing miniature and convenient products for everyday use, which can become popular among customers.
2. Advertising - Ad agencies can bring immersive augmented reality experiences into their advertising campaigns to help their clients stand out from competitors.
3. Entertainment - Incorporating subtle advertising into entertainment content can provide an opportunity for brands to connect with their audiences and promote their products in an entertaining way.
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