Ingrown Deodorant Targets Sweat, Hair and Discoloration
Laura McQuarrie — September 11, 2023 — Fashion
References: furyou & thezoereport
fur's Ingrown Deodorant has a do-it-all formula that provides complete underarm care, effectively addressing a range of issues that cause discomfort and self-consciousness. This clean, multitasking deodorant not only neutralizes odor, it also targets discoloration and as its name suggests, ingrown hairs as well.
The water-based formula is fueled by notable ingredients like willow bark extract (a natural form of salicylic acid,) a probiotic derived from fermented radish root and skin-brightening niacinamide. While the deodorant is free from artificial fragrance, it does share the naturally aromatic scent of sandalwood, citrus and herbal essential oils. As fur describes, the scent's essence is "reminiscent of earth after rainfall."
Naturally inclined consumers are increasingly seeking clean deodorant formulas that go beyond odor control, reflecting the growing demand for products that offer additional skincare benefits and prioritize overall underarm health.
The water-based formula is fueled by notable ingredients like willow bark extract (a natural form of salicylic acid,) a probiotic derived from fermented radish root and skin-brightening niacinamide. While the deodorant is free from artificial fragrance, it does share the naturally aromatic scent of sandalwood, citrus and herbal essential oils. As fur describes, the scent's essence is "reminiscent of earth after rainfall."
Naturally inclined consumers are increasingly seeking clean deodorant formulas that go beyond odor control, reflecting the growing demand for products that offer additional skincare benefits and prioritize overall underarm health.
Trend Themes
1. Clean Deodorant Formulas with Skincare Benefits - The demand for clean deodorants that offer additional skincare benefits is growing, creating an opportunity for brands to develop formulas that prioritize overall underarm health.
2. Multitasking Deodorants for Complete Underarm Care - Consumers are looking for multitasking deodorants that can address a range of underarm issues, such as odor, discoloration, and ingrown hairs, presenting an opportunity for brands to create all-in-one solutions.
3. Natural and Aromatherapeutic Deodorant Scents - There is an increasing trend towards natural deodorant scents that are reminiscent of the outdoors, specifically earthy scents after rain, providing an opportunity for brands to cater to consumers who prefer natural aromatherapy experiences.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the demand for clean deodorant formulas that offer skincare benefits by developing innovative products that prioritize overall underarm health.
2. Personal Hygiene Industry - The personal hygiene industry has an opportunity to create multitasking deodorants that not only address odor but also target issues like discoloration and ingrown hairs, providing consumers with all-in-one underarm care solutions.
3. Aromatherapy Industry - The aromatherapy industry can tap into the trend of natural deodorant scents that evoke the outdoors, particularly the scent of earth after rain, by creating aromatherapeutic deodorant products that provide a natural scent experience for consumers.
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