Lynx, known also as Axe, has earned itself quite a reputation for creating controversial ads. For the most part, they're debated for having some pretty naughty content. They're always on the verge of crossing the line to the inappropriate, but thus-far, the brand has managed to keep them entertaining, attention-grabbing and most importantly, viral.
Their latest marketing endeavor is the launch of new website that allows you to mix your own Lynx fragrance.
"Created by BBH the site features the tagline, 'It's good to mix things up' and it's directly connected to a partnership Lynx has signed with MTV to give more visibility to the campaign and to the online competition that invites consumers to watch the Lynx 'barman' mixing the fragrances, and then submit their own videos," Adverblog says.
Check it out at the Lynx Effect.
Here are some of the top Lynx/Axe ads we've featured on Trend Hunter...
Their latest marketing endeavor is the launch of new website that allows you to mix your own Lynx fragrance.
"Created by BBH the site features the tagline, 'It's good to mix things up' and it's directly connected to a partnership Lynx has signed with MTV to give more visibility to the campaign and to the online competition that invites consumers to watch the Lynx 'barman' mixing the fragrances, and then submit their own videos," Adverblog says.
Check it out at the Lynx Effect.
Here are some of the top Lynx/Axe ads we've featured on Trend Hunter...
Trend Themes
1. Controversial Advertising - This trend presents an opportunity for brands to push boundaries and create attention-grabbing content that goes viral.
2. Customized Fragrance - The launch of the Lynx fragrance mixing website highlights the potential for personalized fragrance experiences, opening up a market for customized scent products.
3. Brand Partnerships - The collaboration between Lynx and MTV demonstrates the value of strategic partnerships in increasing brand visibility and engaging with target audiences.
Industry Implications
1. Cosmetics and Fragrance - The cosmetics and fragrance industry can leverage the trend of customized fragrance experiences to offer unique and personalized scent products to consumers.
2. Advertising and Marketing - The controversial advertising trend opens up opportunities for innovative ad agencies and marketers to create attention-grabbing campaigns that generate viral buzz.
3. Entertainment and Media - The brand partnership between Lynx and MTV highlights the potential for collaborations between entertainment and media companies to enhance brand visibility and engage their respective audiences.
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