Prestigious Masculine Deodorants

Rock Face Impact is a new exclusive deodorant and antiperspirant deodorant scent arriving exclusively at Boots in the UK to provide consumers with a way to elevate their grooming routine. The warm, fresh scent is targeted towards men with a hectic lifestyle who find themselves jumping between tasks to help them smell their best. The product scent sets itself apart from other options thanks to a black and orange can, which gives it an inherently elevated profile that could also catch the eye of additional shoppers.

CEO James Wilkinson spoke on the Rock Face Impact saying, "Men wear lots of different hats and Rock Face is the trusted sidekick that helps men tackle whatever the day throws at them. Our partnership with Boots marks the beginning of our summer campaign, which aims to break down traditional male stereotypes and showcases what it takes to be a modern man.”