If there's one thing marketers are recognizing these days, it's the importance of interactive, engaging campaigns. One of the most effective ways to achieve interactivity and engagement is through the use of social media-based contests.
Using Facebook and Twitter to capture an audience is definitely the goal of marketers today, but many are going one step further with social media-based contests that really get customers excited. Whether it's a challenge to create a new drink flavor or a competition on who is the best kisser, these social network challenges invite users to visit a brand's Facebook page or Twitter account to take part. This results in increased engagement as well authentic message-spreading as users share their own contest submissions or other submissions they like with their online friends.
So, if you're a marketer looking for a new way to spark interest in your brand, perhaps it's time to consider social media-based contests.
28 Social Media-Based Contests
From Drink-Creating Challenges to Twitterific Cash Scholarships:
Katherinev123 — Oct 7, 2011 — Marketing
28
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
27
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
26
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
25
Social Media Artvertising Campaigns (UPDATE)
Trend Hunter to Compete in AmEx Canvas Contest
24
Customizable Coke Apps
The Coca-Cola Freestyle Facebook App Lets Fans Mix Unique Drinks
23
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
22
Macho Man Tournaments
The Axe 'World's Manliest Game' Challenges Your Manliness
21
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
20
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
19
Social Media Popularity Contests
Facebook Helps Find Friends for Social Media Losers
18
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
17
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
16
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
15
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
14
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
13
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
12
Immortalized Candy Contests
Maynards Canada Puts Fan Faces On Candy
11
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
10
Hydrating Branding Competitions
The Vitaminwater Contest Lets You Win Cash for New Flavors
9
Soft Drink Scholarships
Students Compete in Dr Pepper Million Dollar Tuition Giveaway
8
Facebook Contests for Moms
Mothers Weigh in On Economy for Sears' “Busted Moms”
7
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
6
Crowdsourced Snack Ads
The Doritos 'King of Ads' Commercial Contest Gives Consumers Control
5
Oddball Virtual Contests
GTFO Neatorama Reddit Talent Contest is a Weird Way to Win an iPad
4
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
3
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
2
Seasonal Strike Contests
The Summer Triple X Competition Gives You a New Perspective on Bowling
1
Exquisite Escapist Contests
Airbnb Honeymoon Contest Gives Two Couples the Opportunity to Escape
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Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
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Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Spin-and-Save Restaurant Promotions
The Ruby Tuesday Summer of Savings Sweepstakes is Interactive
Celebratory Smoothie Campaigns
This Nékter Juice Bar National Smoothie Day Promotion is Refreshing
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Video Game-Based Prize Packages
This KRAFT Mac & Cheese x Nintendo Collab Boasts Game Elements
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Battle-Style Art Events
Secret Walls Relaunches its 'The Art of Competition' Tour
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Country Music Songwriting Contests
Busch Light Fans have the Chance to Inspire a BRELAND Song
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Customer-Driven Retailer Recipe Contests
The 7-Eleven Hawaii Recipe Contest is Interactive
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Summer Bucket List Challenges
Teremana® Tequila Launched the Summer of Mana Bucket List Challenge
Unique Auto-Racing Campaigns
Liquid Death and NASCAR Partner to Launch the 'Pro Driver' Campaign
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Resolution-Focused Smoothie Campaigns
The Clean Juice January Smoothie Challenge is Rewarding
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Summer Beverage Contests
Hiland Dairy Has Launched the Summer Sips and Snacks Sweepstake
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Collaborative Vacation Sweepstakes
Panera x PEPSI Team Up to Offer 'Unlimited Sips and Trips'
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Branded Sweepstakes Campaigns
Citrus Magic® Debuts the 'You’ve Got the Magic Touch' Sweepstakes
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Social Media Giveaway Tools
Facebook Comment Picker Streamlines Selection and Boosts Engagement
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Summer Travel Soda Promotions
Shloer and On the Beach Partnered on a New Summer Promotion
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Competitive Math Games
Relay Lets Friends Compete Against One Another in Mental Math Challenges
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Community Challenge Platforms
Nas.io Let's Anyone Create and Manage Their Own Online Challenges
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Quiz Competition Platforms
Jargon Jive is a Space for People to Build Engaging Quizzes
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Online Trivia Platforms
Masters of Trivia Offers a New Take With a Diverse Array of Topics