KFC Giveaway of $20,000 to the Best High School Tweeter
Summer Luu — November 23, 2010 — Social Good
References: bloomberg & brandfreak
This fast food brand is getting in the social media game of contests and prizes. Introducing a KFC giveaway of $20,000 to the best high school tweeter. Who would have thought that a student could win a cash scholarship based on a 140-character essay?
Unlike usual lengthy papers, the $20,000 'Colonel's Scholars Scholarship' award will be given to the high school senior who tweets the most compelling case for deserving this reward. Of course, the academic tweet must include the #KFCScholar hashtag bringing up this fast food brand's online presence with the kiddies through the KFC giveaway of $20,000.
Unlike usual lengthy papers, the $20,000 'Colonel's Scholars Scholarship' award will be given to the high school senior who tweets the most compelling case for deserving this reward. Of course, the academic tweet must include the #KFCScholar hashtag bringing up this fast food brand's online presence with the kiddies through the KFC giveaway of $20,000.
Trend Themes
1. Social Media Scholarships - Brands are leveraging social media platforms to offer scholarships and contests to students.
2. Micro-essays - Short-form written content, such as tweets, are being used as a basis for awarding scholarships and other rewards.
3. Education Marketing - Companies are using education-related contests and scholarships as a way to increase brand visibility and engagement with younger audiences.
Industry Implications
1. Fast Food - Fast food chains like KFC are exploring creative ways to use social media marketing to engage with younger customers and promote their brand.
2. Social Media - Social media platforms like Twitter are becoming a popular avenue for brands to connect with customers, run promotions and contests, and increase engagement.
3. Education - Education providers and institutions can partner with companies like KFC who are offering scholarships to students, as a way to provide additional funding opportunities for their students.
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