The Coca-Cola Freestyle Facebook App Lets Fans Mix Unique Drinks
Meghan Young — August 28, 2011 — Lifestyle
The Coca-Cola Freestyle Facebook app brings the real-world coke dispenser machine of the same name to the virtual world. Although it might be more rewarding to keep an eye out for the real thing since you get to actually drink what you concoct, this fun app lets you experiment whenever and however you please, even letting you name your soda mix afterwards.
Basically, the Coca-Cola Freestyle Facebook app allows fans to mix their own unique drinks using 125 Coke beverages. If done in the real life, it would only be natural for people to take the safe route so that they can enjoy a relatively decent drink in the end. This virtual experience removes such reservations, letting experimentation and imagination reign unfettered by fear of a horrible beverage.
Basically, the Coca-Cola Freestyle Facebook app allows fans to mix their own unique drinks using 125 Coke beverages. If done in the real life, it would only be natural for people to take the safe route so that they can enjoy a relatively decent drink in the end. This virtual experience removes such reservations, letting experimentation and imagination reign unfettered by fear of a horrible beverage.
Trend Themes
1. Customizable Beverages - Coca-Cola's Freestyle Facebook app allows for users to mix unique drinks from over 125 options, indicating a trend for customizable beverages in the food and beverage industry.
2. Virtual Experiences - The Freestyle Facebook app provides a virtual experience of the Coke Freestyle machine, revealing a trend for companies to offer virtual experiences for consumers.
3. User-generated Content - The app's feature of letting users name their unique soda mix highlights a trend for user-generated content in the food and beverage industry.
Industry Implications
1. Food and Beverage - The customizable beverage trend presents an innovation opportunity for companies in the food and beverage industry to offer more personalized options.
2. Social Media - Virtual experiences are becoming more important for companies, especially those in the social media industry that already have a strong virtual presence.
3. Marketing and Advertising - The interactive and personalized aspect of the Coca-Cola Freestyle Facebook app demonstrates a trend for companies to incorporate user-generated content into marketing and advertising campaigns.
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