The 7-Eleven Hawaii Recipe Contest is Interactive
Michael Hemsworth — May 14, 2024 — Business
References: 7elevenhawaii & csnews
The 7-Eleven Hawaii Recipe Contest has been launched by the brand as a competition that encourages customers to submit original bento or entree recipes to potentially see them show up in-store. The contest is being run now through June 2, 2024 and only requires that the recipe submitted is original, unpublished, not generated by artificial intelligence (AI), under 10 ingredients, can be made in 10 steps or less and affordable to make. The brand will provide a $1,000 cash prize and a $250 gift card to the first-place winner with second-place winner receiving a $500 cash price and a $250 gift card to 7-Eleven Hawaii.
The 7-Eleven Hawaii Recipe Contest will see the recipes submitted judged in terms of taste, appearance, ease of ingredient availability, ease of production and overall quality.
The 7-Eleven Hawaii Recipe Contest will see the recipes submitted judged in terms of taste, appearance, ease of ingredient availability, ease of production and overall quality.
Trend Themes
1. Customer-driven Innovation - Increasing customer engagement through recipe contests provides a platform for new and unique product offerings directly from consumers.
2. Interactive Retail Experiences - Encouraging consumer participation in product development fosters a deeper connection between the brand and its customers.
3. Crowdsourced Culinary Creations - Leveraging consumer creativity to expand food product lines can lead to a diverse and innovative range of in-store offerings.
Industry Implications
1. Food and Beverage Retail - Retailers tapping into customer creativity for product development can enhance their menu with authentic, crowd-approved recipes.
2. Consumer Engagement - Incorporating interactive contests can significantly boost customer loyalty and interaction within the retail sector.
3. Content Creation and Curation - Hosting recipe contests introduces a dynamic way to generate and curate content, which can be used for marketing and product innovation purposes.
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