Airbnb Honeymoon Contest Gives Two Couples the Opportunity to Escape
Christopher DeLuca — June 22, 2011 — Marketing
References: destinationhoneymoon.airbnb
The promotional video for the Airbnb Honeymoon Contest opens with a narrator saying, "first comes love, then comes marriage... then comes AirBnb!?" The website that has risen to popularity by finding beds to rent is running a contest for two honeymoons; one of the honeymoons will be in the Tuscan country side and the other will be in Caribbean Islands.
To enter the Airbnb Honeymoon Contest, all couples need to do is upload some photos to the AirBnb page, answer a few questions and get everyone they know to like their page. The couple with the most votes will proceed to an elimination round where the two couples will be selected. The Airbnb Honeymoon Contest is a fantastic opportunity to take that honeymoon that you've never been on.
To enter the Airbnb Honeymoon Contest, all couples need to do is upload some photos to the AirBnb page, answer a few questions and get everyone they know to like their page. The couple with the most votes will proceed to an elimination round where the two couples will be selected. The Airbnb Honeymoon Contest is a fantastic opportunity to take that honeymoon that you've never been on.
Trend Themes
1. Contests as Marketing Tools - The Airbnb Honeymoon Contest demonstrates the growing trend of businesses using contests to promote their products or services.
2. Experiential Marketing - Through the Airbnb Honeymoon Contest, Airbnb is providing an experiential marketing opportunity for couples to engage with their brand.
3. Social Media Engagement - The Airbnb Honeymoon Contest highlights the trend of businesses leveraging social media platforms to engage with their audience and generate viral content.
Industry Implications
1. Hospitality - The Airbnb Honeymoon Contest showcases opportunities for the hospitality industry to attract and engage customers through unique experiences.
2. Travel - By offering honeymoon destinations, the Airbnb Honeymoon Contest presents opportunities for the travel industry to tap into the lucrative honeymoon market.
3. Digital Marketing - The Airbnb Honeymoon Contest provides opportunities for digital marketing agencies to help businesses create engaging and impactful promotional campaigns.
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