Students Compete in Dr Pepper Million Dollar Tuition Giveaway
Katherinev123 — September 25, 2011 — Marketing
Students looking for financial aid have the chance to win up to $100,000 from the Dr Pepper Million Dollar Tuition Giveaway, an annual contest by the soft drink brand that offers aspiring students various prizes and scholarships.
The Dr Pepper Million Dollar Tuition Giveaway asks Dr Pepper drinkers between the ages of 18 and 24 to pleat their case (why they should get the tution money) via online video submissions. Dr Pepper will pick ten winners to compete against each other by throwing footballs into a Dr Pepper replica from the 5-yard line at four conference championship games (during the halftime shows).
According to Popsop, the fan who completes the most throws in 30 seconds will win a $100,000 scholarship. Those in second place get $23,000 scholarships. Other video submissions will also receive instant $2,500 scholarships.
The Dr Pepper Million Dollar Tuition Giveaway asks Dr Pepper drinkers between the ages of 18 and 24 to pleat their case (why they should get the tution money) via online video submissions. Dr Pepper will pick ten winners to compete against each other by throwing footballs into a Dr Pepper replica from the 5-yard line at four conference championship games (during the halftime shows).
According to Popsop, the fan who completes the most throws in 30 seconds will win a $100,000 scholarship. Those in second place get $23,000 scholarships. Other video submissions will also receive instant $2,500 scholarships.
Trend Themes
1. Online Video Submissions - Opportunity for technology platforms to create user-friendly video submission platforms for scholarships.
2. Interactive Contest Events - Potential for event planning companies to design engaging halftime shows that involve contests and competitions for scholarships.
3. Instant Scholarship Rewards - Possibility for financial institutions to develop programs that offer instant scholarships for creative video submissions.
Industry Implications
1. Technology Platforms - Technology companies can revolutionize the scholarship application process with user-friendly video submission platforms.
2. Event Planning - Event planning firms have the opportunity to create exciting halftime shows that involve contests and competitions for scholarships.
3. Financial Institutions - Financial institutions can develop programs that provide instant scholarships in recognition of creative video submissions for scholarship applications.
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