Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
Matt Ho — June 13, 2011 — Pop Culture
References: facebook & thenextweb
Remember that Nike Chosen ad? Turns out that the brand is doing a lot more than just epic commercials with the Nike 'The Chosen' Facebook Campaign.
As the Nike 'The Chosen' Facebook Campaign suggests that the brand is hitting up social media for interactive purposes. Since the commercial featured so many cool stunts from the world of extreme sports, the company is letting sports enthusiasts film their own epicness with their personal crew. The crews are encouraged to create as much buzz as they can through the use of social media. The winners will be determined by professionals within Nike and their athletes.
So you think you have what it takes to show off a couple moves on a surfboard or a BMX bike? Then sign up now!
As the Nike 'The Chosen' Facebook Campaign suggests that the brand is hitting up social media for interactive purposes. Since the commercial featured so many cool stunts from the world of extreme sports, the company is letting sports enthusiasts film their own epicness with their personal crew. The crews are encouraged to create as much buzz as they can through the use of social media. The winners will be determined by professionals within Nike and their athletes.
So you think you have what it takes to show off a couple moves on a surfboard or a BMX bike? Then sign up now!
Trend Themes
1. Interactive Social Media Campaigns - The trend of utilizing social media for interactive campaigns allows brands like Nike to engage with their audience and encourage user-generated content.
2. Extreme Sports Filming - The trend of sports enthusiasts filming their own extreme sports moves allows for unique and thrilling content creation opportunities.
3. Crowdsourced Talent Competitions - The trend of running talent competitions where winners are determined by industry professionals allows for undiscovered talent to be recognized and rewarded.
Industry Implications
1. Sports Apparel and Equipment - This industry can benefit from the interactive social media campaign trend by showcasing their products in extreme sports settings and engaging with their target audience.
2. Film and Video Production - This industry can leverage the trend of extreme sports filming by providing equipment, expertise, and services for capturing thrilling sports footage.
3. Event Management - This industry can tap into the trend of crowdsourced talent competitions by organizing and hosting events where sports enthusiasts can showcase their skills and compete for recognition.
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