Where was China on the global media radar before the 2008 Beijing Olympic Games? Could the answer be a clue into the country's media destiny post-Olympics, or have the games forever changed the world's view of China's capital city, launching it to a status of a country with an unmissable global influence?
The following innovations offer a glimpse into China pre-Beijing Olympics. Considering the city, formerly named Peking, spent $44 billion on the Beijing Olympics, a lot may have changed.
Whether this cluster acts as insight into the future, or merely as an entertaining flashback of the past, each innovation listed below acted as a tool, no matter how miniscule, to shape the China that we know today.
All of the innovations below pertain to China, but none to the Beijing Olympics. The list includes a Fendi fashion show on the Great Wall, the world's largest ferris wheel, an underwater museum, panda fashion, hair elastics made of condoms, multi-million dollar bras, giant plastic bubbles you can run around inside and elementary schools inside caves.
Pre-Olympic China

65
Top 7 Most Fashionable Cities + Hong Kong Street Style

64
Magic Fish Spa
Doctor Fish Nibble Your Dead Skin
63
Chinese Fake Brands
From Pmua to Cnoverse
62
Great Wall of China Fashion Show
Fendi Walks the Wall
61
World's Highest Bungee Jump
Macau Tower is 764 Ft Up
60
Futuristic Movie Theatre in Hong Kong
AMC Pacific Place Cinema
59
Toilet-Themed Restaurants (Update)
Now in China, Expanding Globally
58
Naked Pushups at Famous Landmarks
Patriotic Chinese TV Host Ou Zhihang
57
Rolls Royce Hotel
Hong Kong Hotel Provides Guests with Sweet Ride
56
Super Swings
700 Foot Swing on World's 2nd Highest Steel Tower
55
China the Focus of Starbucks Growth
54
Snow Sculptures
Cool Carvings in Beijing
53
Chinese Child Ball
New Sport or a Bubble for Babysitting?
52
Chinese Domain Name Sells For $160,000
51
$1.35 Million Lingerie
Bra With 100 Glittering Diamonds
50
130,000 Square Foot Skateboard Park New Jiangwan City China
49
Exclusive VIP Fashion Shows
Luxury Week in Hong Kong
48
Hairbands Made of Condoms
STD Styles Take Recycling Too Far
47
9,999 Karat Dress
Ring Not Included
46
The Anger Bar
Smash Glasses, Rant or Hit Workers
45
Manimals
Animals of the Chinese Zodiac
44
Asian Answer To Vegas
Macau Gaming Resort Hong Kong
43
Bamboo Graffiti
From China to Australia
42
New York, London, Hong Kong business hubs to submerge by 2100?
41
Hooded Gowns
Ika Butoni at Hong Kong Fall/Winter 2008 Fashion Show
40
Great Wheel of China
World's Tallest Ferris Wheel in Beijing
39
Hong Kong Engineers Develop Micro-Wind Turbine
38
Panda Passion is in Fashion
Bandi-Panda at China Fashion Week
37
Shanghai in 2020
World's Largest to Scale Model
36
Adult Fetuses
Organ Donation Ads for Red Cross China
35
China's Ice Festival Features Canadian Theme
Harbin Ice Festival
34
Exposing Humanity Through Photos
Images of China's Earthquake
33
Chinese Fashion Designers in Paris
Jefen's Catwalk Surprise
32
China Bans Plastic Surgery Reality Shows
31
Chinese Government Bans Western Adult Pop Culture Items
30
Commune Hotel by the Great Wall
China's Soho
29
Toys of Chinese Millionaires
Affluent Asians Want Aircrafts and Yachts
28
$1.3 Million Bras
Underwear With Sapphires and 2,500 Diamonds
27
Dog Hired to Welcome Customers at Chinese Store
26
Chinese Internet Addict Camp
Rehab For Web Addicts
25
More-Than-Extreme Hiking
Mt. Hua in China
24
Facebook China
Zuckerberg Offers $85 Million For Zhangzuo (UPDATED)
23
Pay By Finger
Fingerprint Terminals at Shoppers
22
PR Damage Control
China Airlines Covers Logo After Crash
21
Extreme Eating
Consider A Side Of Beak With That Rice
20
China's next YouTube
Youku.com
19
Modern Chinese Architecture
Enormous Exhibition Complex
18
Animated Subvertising
Subway Ads Flicker in Asia
17
Opulent Chinese New Year
InterContinental Hong Kong Luxury Getaway
16
Public Art in Shanghai
Fungus Chairs by Ma Yansong
15
Sex Changes For Trees
Chinese Poplars Undergo Operations to Reduce Pollen
14
Whisky Fraud Rising
Protecting "The Recipe" in China, India
13
Underwater Museum in China
Shipwreck Could Have 80,000 Treasures
12
Baby Making Time
China's One Child Policy Lifted After Quake
11
China's First No Car Day
10
First Trillion Dollar Firm
PetroChina Stocks Nearly Triple
9
White Pollution Ban
China Bans Plastic Bags
8
Chinese Are World's Most Active Texters
70% Prefer SMS to Email
7
United Nations Promoting Safety
China Plays with Spuds for Int'l Potato Year
6
Job Fair in China
Thousands Cram Into One Room
5
Medical Themed Bar
D.S Music Restaurant
4
China 2nd To US in Billionaire Count
3
Modernizing Chinese Festivals
Studio Leung Printable Offerings
2
Instruments Inspire Architecture
Chinese Design
1
The Moon is Not for Sale (Although One Chinese Company Tried)
Related Ideas
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Illusionary Ice-Hotel Beauty Pop-Ups
Lancôme Hosted an Exclusive Rose Ice-Hotel Activation
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Design-Forward Toilet Campaigns
Kohler Co. and Laura Kim Launch 'Design Changes Everything'
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Elevated Diamond Jewelry Collections
Pandora Unveils Lab-Grown Diamond Line and Lunar Designs
Illuminated Drone Shows
Ralph Lauren Commemorates its ‘Very Ralph’ Documentary in Shanghai
Olympic-Inspired Skate Sneakers
The Nike SB Dunk Olympic Safari Honors the Global Games
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Infinity Loop-Shaped Museums
Aedas Completed the Design of the Yohoo Museum in Hangzhou
Nostalgic Cellphone Digital Devices
Aalto University Launched the Nokia Design Archives
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Shanghai Scented Bookstores
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Anniversary-Celebrating Design Studio Initiatives
Omer Arbel's Bocci Debuts New Global Activations
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Historic Handbag Exhibits
Jane Birkin’s Original Iconic Birkin Bag Makes Its French Debut
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Olympic Medal-Inspired Watches
The OMEGA BG 859 Bronze Gold Edition Readies for the Olympics
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Anniversary Honoring Luxe Pens
Montblanc Unveils the Meisterstück x Olympic Heritage Capsule
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Environment-First Tourism Festivals
Paradise City Festival in Belgium Won Sustainability Awards
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Bamboo-Centric Furniture Capsules
Roche Bobois and Jiang Qiong Er Join on the Bamboo Mood Series
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Music-Inspired Enlivening Parks
SoBA Draws Inspiration from Sizhu Music for the Orchestra Park
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Paper-Inspired Artful Museums
Bjarke Ingels Group Designed the Museum for Papirkunst
Reinventive Modern Kitchen Sinks
Boelon Designs the Luxury Kitchen Sink with Contemporary Elements
Racism-Reflecting Art Installations
Yinka Ilori Designs the Reflection in Numbers Pavilion
Olympic Nursery Facilities
Procter & Gamble Offers a Nursery Within the Olympic Village
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Charitable Photography Exhibitions
Chow Yun Fat Hosted the Hong Kong‧morning Exhibition
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Literature-Inspired Pen Campaigns
BIC Brazil Marks the 75th Anniversary of the BIC Cristal Pen
Anniversary-Honoring Bright Hotels
The HÔTEL Onitsuka Tiger Arrives in Paris for the Olympics
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Swooped Museum Roof Planes
BIG Designs the Waterfront Suzhou Museum of Contemporary Art
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Time-Keeper Olympics Pop-Ups
OMEGA will Present the 'OMEGA Paris 2024 Project' Across Japan
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Striking Glass Canopy Designs
Heatherwick Studio is Redeveloping Olympia in London, United Kingdom
Sustainably Built Public Attractions
National Geographic Society Unveils the Museum of Exploration
Feng-Shui Satirical Home Products
Yoojin Chung Introduces its Capturing Qi Collection
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Luxury Hospitality Expansions
Marriott International Expands into Southern China
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Airport-Based Retro Art Installations
Hong Kong Hosts Twilight of the Warriors: Walled In
AI-Remastered Olympic Documentaries
Alibaba Cloud Released 'To the Greatness of HER' film
Store-Opening Delicate Artful Wallpapers
Apple China Celebrates a New Store with Wallpapers
Hospitality Olympic Partners
Accor Shares Its Plans for Its Partnership with the 2024 Olympics
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Luxury Brand Exhibitions
The Loro Piana Exhibit is a Centennial Celebration in Shanghai
Fully Recycled Olympic Wear
Ralph Lauren Unveiled Team USA Uniforms Featuring 100% Recycled Polos
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
Gastronomy-Inspired City Aspirations
Quanzhou Wants to Become a UNESCO Creative City of Gastronomy
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Chinese Beauty Expansions
Huaxizi Unveils a New Cosmetic Series in its First Global Product Launch
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Sports Car-Themed Arenas
Ferrari World Yas Island Hosts an Inaugural Event Ahead of its Launch
Inequalities-Focused Exhibition Forums
Triennale Milano Marks Its 24th International Exhibition
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Design Craftsmanship-Centered Exhibitions
The LOEWE 'Crafted World' Exhibit is Located in Shanghai
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Curved Brick Hainan Cinemas
One Plus Partnership Creates the Haikou Gaoxingli Insun Cinema
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Luxury Olympic Partnerships
BEAUTIFUL INDIA Becomes the Official Partner of India House
Luxurious Bangkok Hotels
The Ritz-Carlton Debuts an Elegant Hotel in Bangkok, Thailand
Vibrant Light Festival Displays
The 2024 Beijing Chaoyang International Light Festival is Striking
Cinema-Converted Cultural Centres
Asif Khan Designs the Tselinny Center of Contemporary Culture
Whimsical Urban Hotel Extensions
Neri&Hu Complete the Artyzen New Bund 31 Hotel Design
Funnelled Light Forested Spas
Vector Architects Designed the Wulingshan Eye Stone Spring Spa
Crystal-Studded Olympic Leotards
Swarovski and GK Elite Have Announced Their Collaboration
Cross-Border Startup Pitching Competitions
Seoul Seeks to Ignite Global Startup Collaboration
Heritage-Preserving Cultural Centers
WAU Design Completes the Wuyang Cultural Station in China
Hospitality-Focused Cultural Initiatives
Rosewood Hotels & Resorts Debuts 'Behind the Journey'
Scientific Communal Museums
Stefano Boeri Architetti Designs the Museum of Technology in Xi'an
Branded Festive-Themed Experiences
MONOPOLY DREAMS™ Hong Kong is Running from December 21
Lake-Overlooking Tiled Pavilions
BIG Designs the Jinji Lake Pavilion Overlooking Suzhou Lake
Food Innovation Business Conferences
SIAL Shanghai 2025 is Running from May 19 to 21, 2025
Elaborate Winter Activities
The City of Harbin Debuts Its Annual Ice and Snow Festivities
Celebratory Anniversary Exhibitions
K-Way Celebrates 60 Years with an Immersive Display in Milan
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Nostalgic Lunar New Year Spots
Apple’s Chinese New Year Film Brings Nostalgia and Love to Life
Heritage-Honoring Shopping Festivals
DFS Hosts LNY Activations in Hong Kong and Macau
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
Alleyway-Inspired Art Centers
Neri&Hu Completes the New Bund Performing Arts Centre
Historic Academy Spatial Bookstores
TAO Designs the Weishan Chongzheng Academy Bookstore
Smart Telecom Power Solutions
Huawei Unveiled Its Latest Innovation in Bangkok, Thailand
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Global Sporting Event Recaps
With Olympic Games Chrome Extension, Fans Can Relive the 2024 Event
Vast Wooden Structural Pavilions
Sou Fujimoto Architects Showcases Progress of the Grand Ring
Inaugural Design Exhibitions
Francesco Balzano's Inizio Show is Presented by STUDIOTWENTYSEVEN
Asian Designer Furniture Exhibitions
This Year's Emerge Exhibition Marks the Third Annual Showcase
Tropical Modernism Stage Designs
A Team of Designers Form a South Asian Stage at Glastonbury
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Dynamic Mall Rooftop Extensions
Society Particular Completes the Skybowl Roof Extension
Esports Tournament Jerseys
Team Vitality Debuts an Exclusive Jersey for the CS2 Shanghai Major
Arched Garden-Topped Cultural Centers
Atelier Apeiron Creates the Hengqin Culture and Art Complex
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Waterside Spiralled Footpath Stadiums
BDP Designs the Suoyuwan Barracuda in Dalian Bay
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Custom Apparel Sports Partnerships
Canada Basketball Announces Its Partnership with INDOCHINO
Cross-Seat Bridge Systems
The Shenzhen-Zhongshan Link in South China Breaks World Records
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Translucent Mesh-Wrapped Art Center
Wutopia Lab Designed the Flickering Peak in Hainan, China
Artfully Designed Train Stations
Design Studio MAD Creates its First Train Station in Beijing
Enhanced Chinese Dairy
Dairy Scientists Across China are Partnering with Industry to Boost Quality