The NTT Pavilion Uniforms are Designed by Anrealage
Amy Duong — March 29, 2025 — Art & Design
References: anrealage
Fashion brand Anrealage designs the new uniforms for NTT Pavilion staff at Expo 2025 taking place in Osaka. It is made to keep a cool temperature under pressure using technology integrated into the jackets. Japan prepares for the international event with avant-garde looks which have been uniquely finished with integrated fans to assist with the heat.
The Expo 2025 is running from April until October, noting that Osaka temperatures will only be rising, the outerwear is designed to combat that. The lower left side is made with a small electric fan. When it is turned on, it inflates the jacket to create a new billowing shape to cool down the body. Visually, it has a cloud-like look, which is also aligned with the 'parallel travel' theme of the pavilion this year.
Image Credit: Anrealage
The Expo 2025 is running from April until October, noting that Osaka temperatures will only be rising, the outerwear is designed to combat that. The lower left side is made with a small electric fan. When it is turned on, it inflates the jacket to create a new billowing shape to cool down the body. Visually, it has a cloud-like look, which is also aligned with the 'parallel travel' theme of the pavilion this year.
Image Credit: Anrealage
Trend Themes
1. Smart Apparel with Climate Control - Fashion innovations integrate cooling technology directly into clothing, transforming wearables into functional climate control devices for personal comfort.
2. Inflatable Design Elements - Designers are incorporating inflatable elements into garments, creating dynamic shapes that offer both aesthetic appeal and practical cooling functions.
3. Themed Uniform Aesthetics - Uniforms tailored to align with thematic concepts provide businesses with opportunities to enhance brand storytelling through innovative fashion design.
Industry Implications
1. Wearable Technology - This sector merges technology with clothing, offering novel ways to integrate smart features like climate control into everyday wearables.
2. Event and Experiential Design - Industries focused on creating immersive experiences at events are exploring how fashion can enhance thematic elements, contributing to cohesive attendee experiences.
3. Sustainable Fashion Innovation - Advancements in fabric technology allow garments to serve multifunctional purposes, opening doors for sustainable practices by reducing the need for multiple clothing layers.
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