Justin Good — May 11, 2007 — Lifestyle
References: weirdasianews
When a Chinese store owner wanted to hire a door greeter, she decided to hire her pet dog. The dog, dressed in jeans and a t-shirt, job is to welcome and attract customers. Her pet dog "wearing his distinctive outfit, sits on the front step of the leather goods shop in Suzhou city.†"He is very polite", the owner says. "'When a customer comes in, he will smile, and bark in welcome. And when a customer is leaving, he will bow, expressing thanks.â€
Trend Themes
1. Pet Greeters - Pet animals acting as store greeters can help to welcome customers and create a unique shopping experience.
2. Personalized Customer Experiences - By using pets to greet customers, store owners can create more personalized experiences that cater to each customer individually.
3. Branding with Animals - Using animals such as dogs in branding can help to create a special identity for a store that is memorable for customers.
Industry Implications
1. Retail - Retailers can utilize friendly pets to boost customer engagement which can ultimately increase sales and loyalty.
2. Hospitality - Hotels and resorts can provide a more unique and memorable experience for guests by incorporating pet greeters and incorporating them in branding.
3. Media and Advertising - Incorporating animals into branding and advertising campaigns can help companies to differentiate themselves and stand out to consumers.
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