Bianca — August 29, 2007 — Pop Culture
References: reuters
Plastic Surgery reality shows are all the rage in North America and Europe; shows like Extreme Makeover, The Swan, and other shows where faces and bodies are sliced and diced for beauty, are among the highest rated TV programs today. Although the Chinese may enjoy these shows too, their viewing will be limited to illegal downloads online. China decided to ban cosmetic surgery reality shows after stations received viewer complaints that the images were too "horrifying and sickening."
"Ongoing programs of this kind should be stopped immediately," The State Administration of Radio, Film and Television said in August. "Any party that violates the rule will be punished." No word on what that penalty will be yet.
"The popularity of the programs comes as urban Chinese incomes rise and beauty products and other cosmetic options from around the world become more readily available to Chinese consumers," Reuters reported.
"Ongoing programs of this kind should be stopped immediately," The State Administration of Radio, Film and Television said in August. "Any party that violates the rule will be punished." No word on what that penalty will be yet.
"The popularity of the programs comes as urban Chinese incomes rise and beauty products and other cosmetic options from around the world become more readily available to Chinese consumers," Reuters reported.
Trend Themes
1. Non-invasive Beauty Treatments - As plastic surgery reality shows are banned in China, there may be an opportunity for non-invasive beauty treatments such as fillers and botox to gain popularity.
2. Beauty Influencer Marketing - With the ban of plastic surgery reality shows, beauty influencers on social media platforms may become the new way for Chinese consumers to discover and learn about cosmetic products and treatments.
3. Mental Health Focused Beauty - As viewers in China complained that cosmetic surgery reality shows were too "horrifying and sickening", there may be a shift towards beauty treatments and products that focus on promoting mental health and self-care.
Industry Implications
1. Beauty and Cosmetics - The Chinese beauty and cosmetics industry may experience growth in non-invasive treatments and mental health-focused products as plastic surgery reality shows are banned.
2. Media and Entertainment - As plastic surgery reality shows are banned, media and entertainment companies in China may need to pivot towards more positive and uplifting content.
3. Healthcare - With a potential shift towards mental health-focused beauty treatments, the healthcare industry in China may have an opportunity to partner with beauty and cosmetics companies to promote holistic wellness.
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