Far kinder to the eyes than over-saturated neon captures, these playful pastel editorials are a dream to look at.
Pastel, which is taking over the runways this spring, has almost always had a place in fashion. An understated, but refreshing way to work color into one’s wardrobe, the understated tones of this palette conjure up images of clouds, cotton candy and other similarly wonderful things. Making for some equally ethereal photos, pastels are adored by photographers and designers alike. Pastel seems to invoke a calming and considerably youthful mood into any visual creation.
Representing innocence and freshness, pastel is popular for good reason and will very likely continue to make comebacks in the fashion world.
78 Playful Pastel Editorials

72
Salmon-Saturated Shoots
The Quinta Witzel Nylon Editorial Stars a Pink Pastel Lady

71
Pastel Pastry Photography
The Marie Claire China February 2012 Editorial is Elegantly Delicious

70
Pastel-Haired Editorials
The W Korea March 2012 Shoot is Colorful
69
Dreamy Pastel Photography
The ELLE Vietnam 'Sac Pastel' Editorial Stars Naty Chabanenko
68
Romantic Meadow Photography
The Summer Breeze Editorial is Soft and Feminine
67
Satiny Pastel Photoshoots
Maud Welzen by Felix Lammers is Delicately Demure
66
Retro Road Trip Editorials
The Hailey Clauson Vogue Australia Photo Shoot is Gorgeously Glam
65
Whimsical Fairytale Photography
The Andressa Fontana Karen 12 Editorial is Fun and Fantastical
64
Flirty 50s Lingerie
The Fred & Ginger Spring 2012 Collection Has a Retro Pin-Up Girl Vibe
63
Daydreaming Debutant Editorials
Let Them Eat Lace by Nicoline Patricia Malina is Sophisticated
62
Mixed Media Masterpieces
Robert Tirado Mashes Digital & Analog to Produce Art
61
Vibrant Vintage Photography
The Vogue UK 'Little Miss Sunshine' Editorial Stars Model Arizona Muse
60
Sweetly Sensual Lingerie Lookbooks
The Delicate Simone Perele Caressence AW11 Line
59
Frolicking Park Photoshoots
The Nastya Kusakina by Jens Ingvarsson is Pretty and Youthful
58
Pastel Glamour Shoots
Alex Perry Diva High Summer Collection 2011 is Simple and Delicate
57
Youthful Prop Editorials
The Vogue Japan June 2012 Photoshoot Stars a Cheeky Candice Swanepoel
56
Becoming Braid Shoots
This Cover Magazine Editorial Spread is Flirty and Feminine
55
Dreamy Pastel Lingerie
Alessandra Ambrosio in ‘Secret Moments' for V.S.
54
Pastel Grunge Photoshoots
The Material Girl Spring 2012 Editorial is Full of Pretty Attitude
53
Serene Sweet Tooth Editorials
The Sugar High Design Scene Exclusive Highlights Pastels
52
Confused Pastel-Clad Beauties
The Lovisa Ekholm Grazia Germany Shoot is Pretty and Preppy
51
Pastel Pink Photography
The Goods Magazine April 2011 'Spring Melody' Editorial is Pretty & Pink
50
Patriotic Pastel Lookbooks
The UNIF Spring 2012 Campaign Features Pink Hues
49
Visionary Shapeshifting Gowns
Linda Vojtova Models Patterned Dresses for Woman Spain March 2012
48
Precious Parisian Princess Dresses
The Clemence Peosy Glamour UK Shoot is Playful and Adorable
47
Clashing Pastel Fashion
The Bambi Northwood-Blyth Harper's Bazaar Russia Editorial is Retro
46
Urban Pastel Fashion
The Air France Madame 'Call for Nia' Editorial Stars a Romantic Arlenis Sosa
45
Color-Consuming Fashion
The Emilio Pucci Resort 2012 Collection is Vibrantly Tailored
44
Twisted Housewife Editorials
'The Stepford Wives' Series by Karina Twiss is Racy
43
Pastel Peachy Campaigns
The Free People Spring 2012 Lookbook is Flirty and Feminine
42
Pastel Boudoir Spreads
Angeleno Lauren Avery Stars in 'Eat Me' by Ellen Von Unwerth for Schon 16
41
Icy Preppy Editorials
The Harper's Bazaar Turkey 'Pastel Ruyalar' Shoot Stars Katrin Thorman
40
Vibrant Punk Fashion
The Nasty Gal May 2012 Lookbook Stars Model Hannah Holman
39
Preppy Pastel Captures
The Teen Vogue 'Bold Prep' January 2012 Editorial is Fantastically Sweet
38
Seductive Suburban Editorials
The Emily Senko All Magazine Photo Shoot is Ladylike
37
Fiercely Floral Collaborations
The DVF for Current/Elliot Collection is Summery and Feminine
36
Painted Face Photography
The Dazed & Confused Korea March 2012 Editorial Stars Alyona Subbotina
35
Rose-Colored Desert Captures
The Andrea Jankovic Touchpuppet Shoot is Dreamy
34
Pastel Color-Block Fashion
The Sober Studio SS12 Collection Offers Timeless Modern Outfits
33
Subtle Pastel Fashion
The 'D La Repubblica' No 773 Editorial Features Sophisticated Shades
32
Pastel Pink Menswear
Lagerfeld Spring 2012 Lookbook Offers Preppy & Casual Men's Styles
31
Cotton Candy Coiff Editorials
'Elle Sleeping Beauty' by Olivia Frolich Is Eye-Catching
30
90s Sitcom Apparel
The Ashley Smith x Urban Outfitters Lookbook is Old-School Chic
29
Blue-Tinged Ladylike Editorials
The Olivia Palermo ELLE Ukraine Shoot is Soft and Sophisticated
28
Crisply Casual Catalogs
The Massimo Dutti Summer 2012 Lookbook is Femininely Sophisticated
27
Popsicle-Loving Pastel Captures
The Magdalena Frackowiak Vogue Japan February 2012 Shoot is Flirty
26
Punk Parisian Princess Fashion
Chanel Cruise 2013 Collection Channels a Modern Marie Antoinette
25
Icy Pastel Captures
The Constance Jablonski Allure Photo Shoot is Elegantly Chic
24
Glam Grocery Editorials
The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant
23
Playful Printed Swimwear
The Wildfox Couture Swim Collection Combines Pastel Prints & Vintage Fits
22
Floating Floral Fashion
The Olivia Frolich for Costume Magazine Editorial is Angelic
21
Delicate Desert Shoots
Chrystel Plischke-Livolsi Styles for News Exklusiv with Vigor
20
Floral Mask Fashion
The Singles Korea 'Dear My Lady' Editorial Stars the Elegant Hye Jung Lee
19
Ultra-Luxe Vintage Shoots
The 2012 Vanity Fair Hollywood Issue is the First-Ever by Mario Testino
18
Ethereal Pastel Portraits
The 'Soft Times' Elle Canada Editorial is Ready for Summer
17
Hyperreal Paint Portraits
Ann Marshall Uses Masterful Strokes to Create Hyper-Detailed Artwork
16
Preppy Pink-Hued Menswear
The Antonio Navas Euroman Editorial Features Fresh Colors
15
Powdered Pastel Shoots
Anais Pouliot Stars in a Tech-Infused Editorial for Vogue Us March 2012
14
Provocative Pouting Editorials
The Vogue Japan Beauty February 2012 Shoot is Sweet and Seductive
13
Baby Breath Bed Shoots
Yie Sandison's La Vie En Rose Photo Series is Soft and Pretty
12
Floral Vintage Editorials
The Fashion Export Magazine 'The Garden' Shoot is Whimsical
11
Candy-Coated Captures
The Meadham Kirchhoff Spring/Summer Collection
10
Sophisticated Pleated Fashion
Raoul Teams Up With Shopbop for a Spring Capsule Collection
9
Subdued Pastel Shoots
Querelle Jansen and Katlin Aas Star in an Editorial for W Magazine Feb 2012
8
Pastel Pair Photography
Tehila Rich and Ania Kisel Shine for the Elle Mexico June 2011 Issue
7
Pastel Eco-Fashion
The Coral-Inspired Jai Spring 2011 Collection is Dyed with Local Produce
6
Sugary Parlor Shoots
The Louis Vuitton Spring 2012 Campaign is Full of Pastel Shades
5
Ethereal 3D Model Muses
Ryan Whittier Hale Uses Otherworldly CG Characters in Dreamy Artwork
4
Pastel Springtime Portraits
Laura Wood Lights up in Michelle Dylan Huynh's Portraits
3
Minimalist Pastel Styles
The Brics Lookbook is Full of a Vibrant Yet Simplistic Aesthetic
2
Pouting Pastel Portraits
Laurie Masters' Oil Paintings Feature Famous Faces
1
Carousel-Inspired Shoots
The Mulberry Spring 2010 Campaign is Dizzying
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The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Couture Color Palettes
Pantone 'Dualities' Was Unveiled at New York Fashion Week 2024
Photography-Inspired Fashion Collections
COS Collaborates with Chris Perani on a Stunning Capsule
Neutral Pastel Collaborative Sneakers
Teddy Santis Joins New Balance on Another Collection
Playfully Nostalgic Pink Apparel
Juicy Couture x Madhappy Debut a Limited-Edition Collection
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Romantic Elegance-Inspired Fashion Capsules
Petal & Pup Debuts With Love Ahead of Valentine's Day
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Color-Centric Web Capsules
Wix Studio x Pantone Introduced a Collection of Web Design Assets
Feminine Bow-Adorned Headphones
The Sandy Liang x Beats Solo 4 Headphones Have Pastel Accents
Holiday-Honoring Pastel Sneakers
Nike Celebrates with an Easter Colorway of the Air Force 1
Limited-Edition Artistic Collections
Pantone Partnered with Patricia Urquiola and Haworth
Pastel Tonal Sneaker Collections
New Balance Unveils a New Range of Tonal 9060 Sneakers
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Modern Paint Colorways
Sherwin-Williams Debuts Anthology: Volume One for Colormix® Forecast 2024
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Mocha-Colored Sticky Notes
Post-it Brand x Pantone Was Inspired by Simple Pleasures
Ultra-Sophisticated Fashion Collections
The Cartolina Summer Collection is Ideal for Any Occassion
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
Spring-Inspired Activewear Drops
SET’s Coastal Countryside Collection is Airy and Versatile
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Pastel Pink Suede Sneakers
The New Balance 580 Sneaker is Getting a Pink Makeover
Colorful Wallpaper Collections
Farrow & Ball Joins Christopher John Rogers on Carte Blanche
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Pastel Easter-Ready Sneakers
The Adidas Samba OG is Debuting in Two New Colors for Springtime
Colorful Vegan Handbag Collections
Espe's Spring/Summer 2025 Collection Boasts Modern Elegance
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Pastel-Tonal Collaborative Sneakers
ASICS and Hay Join Forces on a New Tonal Skyhand OG Shoes
Vacation-Inspired Kids' Apparel
The Serena Williams x Janie and Jack Collection has Pastel Hues
Paper-Formed Premium Furniture
Emeline Ong Designs the Pastel Tonal Pastille Collection
Playful Vacation-Ready Apparel
Anthropologie Debuts its Resort Wear Label, 'Celandine'
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Food-Hued Serveware
The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Whimsical Family Home Renovations
2LG Studio Utilizes a Pastel Color Palette for This London Home
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Collaborative Tonal-Inspired Scents
Pura and Pantone Join Forces to Launch Mocha Mousse
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Pastel Tonal Acoustic Panels
BAUX Presents the New Origami Acoustic Bio Panel Colors
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Landscape Tonal Bike Series
PANTONE and Trek Bicycles Launch a New Range of Palettes
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
Spooky Pastel-Hued Halloween Decor
Michaels Sweet & Spooky Halloween Decor Collection is Playful
Color-Themed Teas
TEALEAVES x Pantone Created a Tea Blend Inspired by the Color of the Year
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Pastel-Tonal Festive Sneaker Collections
New Balance Launches the Easter Pack of 9060s
Collaborative Tonal Cap Collections
PLEASURES and Polo Ralph Lauren Join on a New Capsule
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Hand-Painted Collaborative Fashion
Sessions Art Club Joins Toogood on a New Collection
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Nightsky-Inspired Tonal Bicycles
Pantone and Trek Join Forces to Create the Project One Bike
Sunset-Inspired Pastel Tote Bags
The LL Bean Tote Bags Get a Pastel Colorway Palette
Curated Workwear Capsules
Petal and Pup's Curated Workwear Edit Offers Seamless Sophistication
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Collaborative Limewash Paints
Sarah Sherman Samuel for Color Atelier Features Limewash Hues
Eclectic Preppy Summer Apparel
BEAMS PLUS Introduces a New Capsule Prepared for Summer
Island-Inspired Resort Collections
Petal & Pup Launches the Island Getaway Resort ‘25 Collection
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Pastel Blue Monochromatic Sneakers
Joe Freshgoods and New Balance Join Forces Once Again
Color Palette Generators
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Spring-Ready Collaborative Pastel Sneakers
Verdy and Nike Join Forces on the Air Max Ishod
Artful Soft-Pink Dining Rooms
The Gallery at Sketch in London Boasts Subtle Vintage Touches
Spring-Forward Pastel Nail Polishes
essie Introduces its 'Atelier at the Bay' Pale Yellow Polish
Nature-Inspired Paint Ranges
HGTV Home by Sherwin-Williams Introduced Naturally Refined
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Peach-Tonal Film Packages
Polaroid Releases a Pastel 'Peach Fuzz' Film Variation with Pantone
Y2K-Inspired Eyeshadow Palettes
ColourPop Released a Nostolgic Eyeshadow Palette
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Neutral Tonal Spring Streetwear
Carhartt WIP Opts for Neutral Light Tones for SS24 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Transitional Spring Collections
Splendid Launches Lightweight Layering Pieces for Season Change
Summer-Ready Pastel Sneakers
KITH Presents a Range of Refreshing adidas Sneakers for Summer
Alluring Pressed Eye-Color Shades
Elate Beauty Introduces Two Shades to Its Pressed EyeColour Line
Summer-Ready Layered Apparel
Sage Nation Presents its New Capsule for the SS24 Season
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Collaborative Springtime Paint Colors
Wickes Subtle Sage Paint Was Created with Kimberley Walsh
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Nostalgic Revived Crayon Colors
Crayola is Bringing Back Some Retired Colors of its Archives
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Pastel-Tonal Mini Tote Bags
Trader Joe's Presents its Mini Tote Bags in Light Shades
Subdued Neon Nail Polishes
The Nail.Inc Neon Lite Pastel Neon Nail Polish Set is Vibrant
Chocolate-Covered Candy Beans
Kopper's Chocolate Pastel Chocolate Jelly Beans are Ready for Spring
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Captivating Valetine's Day Dresses
Petal & Pup's Latest Valentine's Day Collection is Enchanting
Pastry-Scented Eyeshadow Palettes
Too Faced's Newest Eyeshadow Palettes Smell Like Pop-Tarts
Expansive Color Palettes
This Design Tool Offers 1,500 Curated Color Palettes to Elevate Projects
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Pink Tonal Gaming Controllers
Nintendo Previews the Upcoming Pink Colorway for the Joycons
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Warm Tonal Peach Sneakers
Cariuma Presents the Peach Fuzz Colorway Series with PANTONE
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Seasonal Tonal Acoustic Products
Woven Image Presents a Slew of New Colorway Palettes
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks