Pantone Partnered with Patricia Urquiola and Haworth
Debra John — April 8, 2025 — Art & Design
References: pantone & live.hearst.it
Pantone partnered with renowned designer Patricia Urquiola and global workspace innovator Haworth to present a limited-edition collection during Milan Design Week 2025. The collaboration introduces a custom version of the 'Cardigan Lounge' chair and an immersive installation titled 'Dualities Discovered,' featured within ELLE DECOR ALCHEMICA, an annual project by Elle Decor Italia curated by Urquiola.
The exhibition explores "transformation through the lens of color and sustainability, with a central sculptural interpretation of the Ouroboros—symbolizing infinity and renewal." Haworth’s sustainable materials are paired with Pantone’s Dualities palette, part of its 'Fashion, Home + Interiors (FHI)' range.
The selected hues—Pantone '15-3615 TCX Lavender Oil,' '14-0225 TCX Spring Leaf,' '14-1242 TCX Melon Ice,' and '12-2900 TCX Sweet Taffy'—balance vibrancy and softness, reinforcing the exhibition’s theme of opposing forces in harmony. Overall, this partnership demonstrates how thoughtfully applied color and design can reshape modern living and working environments.
Image Credit: Pantone / Haworth
The exhibition explores "transformation through the lens of color and sustainability, with a central sculptural interpretation of the Ouroboros—symbolizing infinity and renewal." Haworth’s sustainable materials are paired with Pantone’s Dualities palette, part of its 'Fashion, Home + Interiors (FHI)' range.
The selected hues—Pantone '15-3615 TCX Lavender Oil,' '14-0225 TCX Spring Leaf,' '14-1242 TCX Melon Ice,' and '12-2900 TCX Sweet Taffy'—balance vibrancy and softness, reinforcing the exhibition’s theme of opposing forces in harmony. Overall, this partnership demonstrates how thoughtfully applied color and design can reshape modern living and working environments.
Image Credit: Pantone / Haworth
Trend Themes
1. Color-centric Sustainable Design - The integration of Pantone's Dualities palette with sustainable materials highlights a shift towards eco-conscious designs that embrace vibrant color schemes.
2. Artistic Workspace Innovation - The collaboration between designers and innovators like Patricia Urquiola and Haworth fosters artistic transformations in workspace environments.
3. Immersive Exhibition Experiences - The 'Dualities Discovered' installation presents a trend towards creating multisensory exhibitions that engage audiences through thematic storytelling and visual artistry.
Industry Implications
1. Furniture Manufacturing - The introduction of limited-edition collections like the 'Cardigan Lounge' chair showcases potential for exclusive designs in the furniture industry.
2. Interior Design - Collaborations that explore color and sustainability suggest new directions for the interior design industry in creating visually engaging and eco-friendly spaces.
3. Exhibition and Event Management - The use of curated installations within exhibitions emphasizes opportunities for innovation in how events are conceptualized and presented.
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