PANTONE and Trek Bicycles Launch a New Range of Palettes
PANTONE works in collaboration with Trek Bicycles to present a wide range of color options featuring PANTONE's series of 175 new colors. It is sectioned off into two main moods: New Age Pastels and Shadows. The new bike designs are a perfect balance of light and dark to create a design that is smooth and visually pleasing.
The Dualities palette separates into two contrasting sides: airy and playful pastel colors and a more moody and dramatic shade. When it is joined on a Trek Project One bike frame, it brings a sense of harmonious design, creating a beautiful aura reminscent of the sky and its movements. There are soft pink and blue tones joined by deep black and cloudy greys.
Image Credit: Trek Bicycles, PANTONE
The Dualities palette separates into two contrasting sides: airy and playful pastel colors and a more moody and dramatic shade. When it is joined on a Trek Project One bike frame, it brings a sense of harmonious design, creating a beautiful aura reminscent of the sky and its movements. There are soft pink and blue tones joined by deep black and cloudy greys.
Image Credit: Trek Bicycles, PANTONE
Trend Themes
1. Color-centric Bike Customization - The collaboration between PANTONE and Trek Bicycles showcases a vast selection of color choices, emphasizing personalization in bike aesthetics.
2. Mood-based Design Palettes - Separating the Dualities palette into New Age Pastels and Shadows offers a design approach that harmonizes light and dark, playing on emotional resonance.
3. Aesthetic-driven Mobility Products - Utilizing visually appealing color schemes that balance airy pastels with dramatic darks can attract consumers seeking both performance and style in mobility products.
Industry Implications
1. Bicycle Manufacturing - The introduction of customizable color palettes in bikes aligns with a growing consumer demand for personalized transport solutions.
2. Outdoor Recreation - Incorporating fashionable and mood-centric designs into outdoor gear enhances the consumer experience, making it more engaging and visually satisfying.
3. Design and Color Industry - Expanding the application of specialized color palettes to new product ranges highlights a potential growth area for the design and color sector.
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