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Icy Preppy Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Harper's Bazaar Turkey 'Pastel Ruyalar' Shoot Stars Katrin Thorman

— March 2, 2012 — Fashion
The Northern Hemisphere might be thawing out, but the Harper’s Bazaar Turkey 'Pastel Ruyalar' (Pastel Dreams) editorial is completely chilled. An icy photo shoot, to say the least, it accents the pretty pastel outfits perfectly. If an Ice Queen were to step into a prep school as a student, this is exactly what her wardrobe would look like.

The Harper’s Bazaar Turkey 'Pastel Ruyalar' editorial was lensed by London-based fashion photographer Koray Birand, who also splits his time between Istanbul, Paris and Munich. Set to appear in the magazine's March 2012 issue, the blue-tinged photo shoot stars model Katrin Thormann. The German beauty was styled by fashion editor Mahizer Aytas. Aytas clad her in pretty picks from Marc Jacobs and more. Ali Yilanci and Cigdem Yartasi did the hair and makeup.
Trend Themes
1. Pastel Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing techniques for pastel-colored fashion to meet the growing demand for environmentally conscious clothing.
2. Preppy Style - Disruptive innovation opportunity: Create a rental service that offers preppy outfits for special occasions, catering to the growing trend of sustainable and affordable fashion.
3. Icy Editorials - Disruptive innovation opportunity: Utilize virtual reality technology to create immersive icy editorial experiences, transforming the way fashion magazines showcase their content.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality into fashion retail, allowing customers to virtually try on pastel-colored outfits before making a purchase.
2. Textile Industry - Disruptive innovation opportunity: Develop innovative fabric technologies that mimic the appearance of ice, giving designers more options to create unique and eye-catching fashion pieces.
3. Media and Publishing - Disruptive innovation opportunity: Embrace interactive digital platforms to create engaging editorial experiences, blending fashion photography with interactive elements to captivate readers.
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