ASICS and Hay Join Forces on a New Tonal Skyhand OG Shoes
Danish design brand Hay works together with Japanese sportswear imprint ASICS on a special palette of the Skyhand OG sneaker model. The two create soft tones that adorn the trainers made from suede and leather materials and it launched during the annual 3 Days of Design in Copenhagen. The silhouette made its first appearance in 1994 and has been revived once again. This was a great selection as it is appealing and quickly aligned with both of the contributing efforts.
Co-founder of Hay, Mette Hay speaks to Dezeen about the design and how the color palette was developed. She notes, "While developing the colour palette, we quickly decided it should reference existing Hay designs. This led us to the Outline Pyjama Collection by Tilde Bjerregaard, whose soft hues translated to the Skyhand OG beautifully – this isn't always a given, as colours don't always 'work' the same way across different materials and textures."
Image Credit: Hay
Co-founder of Hay, Mette Hay speaks to Dezeen about the design and how the color palette was developed. She notes, "While developing the colour palette, we quickly decided it should reference existing Hay designs. This led us to the Outline Pyjama Collection by Tilde Bjerregaard, whose soft hues translated to the Skyhand OG beautifully – this isn't always a given, as colours don't always 'work' the same way across different materials and textures."
Image Credit: Hay
Trend Themes
1. Collaborative Design Collections - The collaboration between ASICS and Hay highlights the increasing trend of cross-industry partnerships, particularly in creating limited-edition items with unique color palettes.
2. Revived Retro Footwear - The reintroduction of the Skyhand OG sneaker showcases the popularity of reviving classic sneaker designs with updated materials and colorways.
3. Material Transparency - The use of specific materials like suede and leather and the discussion of how colors translate across these substrates underline a growing consumer interest in material transparency.
Industry Implications
1. Footwear Industry - Classic sneaker revivals and collaborative designs drive innovation and consumer engagement within the footwear industry.
2. Design Collaboration - Joint ventures between fashion and design brands create unique products that attract attention from diverse consumer bases.
3. Textile and Materials - The focus on how colors interact with different textures and materials can spur innovations in textile design and manufacturing.
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