NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 483,926 inspiring examples.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,595 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,305 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,595 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 483,926 cutting edge ideas.

Collaborative Tonal-Inspired Scents

Clean the Sky - Positive Eco Trends & Breakthroughs

Pura and Pantone Join Forces to Launch Mocha Mousse

— January 27, 2025 — Lifestyle
Pura and Pantone collaborate to formulate the Mocha Mousse series, honoring this year's color of the year. The capsule highlights two fragrances -- Mocha Suede and Mocha Moments which are joined by the Pura 4 diffuser in the same colorway. The brand integrates notions that nod to smell and color for the home fragrance, selecting the chocolate-tonal shade as a comforting and warm feeling.

Pura noted, "The Pura x Pantone collaboration is a creative exploration of colour experienced as scent and the roles these two elements play in design. At first glance, colour and scent might not seem very connected," the brand continued. "But as we dig into these two elements and the senses that enable us to perceive them, it becomes clear that they're more related than initially thought. To translate Pantone 17-1230 Mocha Mousse into fragrances Mocha Moments and Mocha Suede involved collaboration between expert perfumers and designers thinking in unconventional, multisensory ways."

Image Credit: Pura, Pantone
Trend Themes
1. Scent-color Collaboration - Integrating scent with color signifies a fusion of visual and olfactory experiences, broadening the scope for creative product design.
2. Multisensory Home Fragrance - The Mocha Mousse series represents a movement towards products that engage multiple senses, heightening consumer interaction and experience in lifestyle products.
3. Tonal Aroma Branding - Aligning fragrances with a specific color of the year highlights an emerging trend in personalized and fashion-inspired product branding.
Industry Implications
1. Home Fragrance - The industry sees a surge in demand for innovative products that blend scent and aesthetics, enhancing consumer living environments.
2. Interior Design - Designers are increasingly exploring multisensory elements, like scent and color, as tools for creating immersive and emotionally resonant spaces.
3. Fashion and Lifestyle - Fashion brands are discovering new branding opportunities by incorporating scents that resonate with their seasonal color palettes, bridging the gap between fashion and personal fragrance.
7.2
Score
Popularity
Activity
Freshness