Teddy Santis Joins New Balance on Another Collection
References: newbalance & highsnobiety
New Balance unveils a new collaborative collection alongside designer Teddy Santis. The capsule is made up of more versions of the 990 and 996 silhouette defined by "neutral tones and soft pastels," as noted in a press release. In regards to the 990s, there are the 990v4 and the 990v6, which are detailed in neutral tones such as shades of beige, tan, and cream.
The construction highlights mesh and smooth suede paneling throughout the upper. Branding is adorned on the side of the shoe in an oversized N motif. The 996 is made from pale pink from hairy suede materials complete with smooth grey suede and beige tonal mesh throughout the upper. Branding nods to New Balance and Made in USA.
Image Credit: New Balance
The construction highlights mesh and smooth suede paneling throughout the upper. Branding is adorned on the side of the shoe in an oversized N motif. The 996 is made from pale pink from hairy suede materials complete with smooth grey suede and beige tonal mesh throughout the upper. Branding nods to New Balance and Made in USA.
Image Credit: New Balance
Trend Themes
1. Neutral Tones and Soft Pastels - Disruptive innovation opportunity: Develop new color palettes and material combinations for sneakers that incorporate neutral tones and soft pastels, appealing to consumers seeking a more subtle and versatile footwear option.
2. Mesh and Smooth Suede Paneling - Disruptive innovation opportunity: Explore innovative techniques for combining mesh and smooth suede paneling in sneaker construction, creating visually interesting designs while maintaining comfort and durability.
3. Oversized N Branding - Disruptive innovation opportunity: Experiment with oversized branding elements on the side of sneakers to create a bold and distinctive visual identity for the brand.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate sustainable and eco-friendly manufacturing processes to create sneakers in neutral tones and soft pastels, targeting environmentally conscious consumers.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to create sneaker collections that combine neutral tones and soft pastels with high-fashion aesthetics, appealing to style-conscious consumers.
3. Retail - Disruptive innovation opportunity: Use augmented reality (AR) technology to create virtual try-on experiences for sneakers featuring mesh and smooth suede paneling, enhancing the online shopping experience and reducing returns.
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