The October 2019 interactive trend round-up proves that engaging your customers with branded experiences can have a tremendous effect on the company's reach, as well as consumer loyalty.
While some marketing initiatives of this kind are online platform-based, others appear hands-on. Two dominant instances of public outreach in the October 2019 interactive list include pop-ups and contests. For the first category, activations such as Chuckling Goat's complimentary Gut Health Clinic, the wine-friendly Lillet Paint Night Event, as well as the Cheetos snack-inspired styling bar are definite standouts, because they call attention to the brand but also spotlight things like implementable health advice or entertainable qualities.
Companies also tap into consumer creativity through contests. In the October 2019 interactive list, Vans is accepting entries for its Global Custom Culture contest for sneaker customization, while Vessi Footwear goes a more traditional route with a social media giveaway.
Top 40 Interactive Trends in October
40
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
39
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
38
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
37
Multi-Sensory Theater Experiences
IKEA and Sonos are Exploring the Impact of Sound on Emotions
36
Multi-Sensory Bag Activations
'Bao Bao Voice' Creates Music from Interactions with Bao Bao Bags
35
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
34
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
33
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
32
Collaborative Robot Paintings
Bombay Sapphire's Painted by Everyone is a Crowdsourced Art Project
31
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
30
Shoe Customization Contests
'Global Custom Culture' Invites Sneakerheads to Design Their Own Vans
29
24-Hour Beauty Shops
Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments
28
Connected Cheese Packaging
This Kraft Cheese Packaging Shares Savings, Recipes & More with a Tap
27
Sensitive Skincare Pop-Ups
Pai Skincare & Detox Kitchen Created the Happy Skin Pop-Up
26
Crowdsourced Plus-Size Collections
The Refinery29 x ELOQUII Line Was Designed by the Community
25
Short Marketing Lesson Websites
The Proof is a Marketing Website That Gives Actionable Solutions
24
AI-Powered Rice Packages
Uncle Ben's is the First Food Brand to Make the Most of Google Lens
23
Science Fiction-Themed Hotels
Disney Has Released More Details About Its Immersive Star Wars Hotel
22
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
21
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
20
Whimsical Newsstand Pop-Ups
Hendrick's 'Not-So-Normal-Newsstand' Infuses Daily Life with Oddity
19
Whimsically Illustrated Cards
Brosmind Designs Cards with Search Suggestions for Google Home
18
Home-Style Entertaining Pop-Ups
The Craft Ice House by LG Serves Drinks with Spherical Ice
17
AR Soda Cans
Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
16
Sci-Fi-Themed Haunted Houses
Universal Studios & Stranger Things Unveil a Halloween Horror Night
15
Hidden Highland Bars
BrewDog is Challenging Gin Lovers to Find Its Secret Bar in Scotland
14
Gut Health Pop-Ups
Chuckling Goat's Complimentary Gut Health Clinic Shares Expert Advice
13
Internationally Inspired Greek Pizzas
Pie Five Pizza's Athenian Pizza is Fully-Loaded
12
AR Grooming Lenses
Manscaped's 'Prevent Manscaping Accidents' Shares a Funny Lens on Snapchat
11
Sitcom-Celebrating Search Engine Perks
Google Celebrates Friends' 25th with Character Easter Eggs
10
Waffle Sandwich Sweepstakes
White Castle's 'The Winning Waffle' Contest Includes a Trip to Belgium
9
Interactive Cooking Videos
IPC & eko's Interactive Cookbook Invites Millennials to 'Cook Together'
8
Sandwich Shop Streaming Promotions
Subway is Teaming Up with Twitch for the Third Annual SUBtember
7
Ranch Dressing Food Tours
The Coast 2 Coast Ranch Tour Showcases the Diversity of Ranch Dressing
6
Sporty Hashtag Campaigns
Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed
5
Location-Aware Wine Labels
Third Aurora's Bottles Use Their Exact Location to Enhance Marketing
4
Real-Time Stress Visualizations
Cigna Invites People to See & Experience Stress Differently
3
Dedicated Football Season Menus
Buffalo Wild Wings' New Football Game Day Menu is Made for Fans
2
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
1
QSR Dating Simulators
KFC's "Most Delicious" Dating Sim Lets Players Woo Colonel Sanders
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Rewarding QSR Trivia Games
Chipotle Mexican Grill Has Reintroduced Its Chipotle IQ Trivia Game
Globally Inspired Nut Snacks
Octonuts Focuses on Cashew-Based Snacks and Butters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Branded Gut Health Programs
Activia Launched Its Gut Health Program with a Gut Health Tracker Tool
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Holiday Activewear Pop-Ups
Gymshark Pop-Up Brings Fitness Energy to SoHo
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
AI-Powered Gut Health Companions
Ustwo Unveils Breakthrough Digital Coaching App Sproutiful
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Digital Gut Health Apps
Kenvue Launches the New Gut2Know App for Gut Health Management
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Indigenous-Owned Holiday Events
Aaniin Pop-Up Showcases Indigenous Entrepreneurship
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Healthy Halloween Bowl Promotions
Playa Bowls Introduces a New Halloween Rewards Promotion
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Food-Inspired Costume Contests
Kraft Natural Cheese Centers Its Grated Parmesan for Halloween
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Sustainable Gut Testing Kits
Chuckling Goat Unveils a Gut Health Test with Sustainable Packaging
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Analytic Visitor Engagement Tools
FastSensor and SEMA Show Strive to Improve Exhibitor Experience
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Clinical Programs Management Platforms
WebMD Ignite Launches the HealthHub Interactive Service