Bombay Sapphire's Painted by Everyone is a Crowdsourced Art Project
Laura McQuarrie — August 30, 2019 — Marketing
References: paintedbyeveryone & fabnews.live
As part of the #FindYourCanvas campaign, Bombay Sapphire is inviting people to tap into their inner artist and get creative by contributing to a crowdsourced art installation in Los Angeles. As of September 1st, Painted by Everyone gives people the chance to go online and select a color and pixel that will be added to a large-scale canvas in the city. Online, users will be able to watch as their selections are added to the canvas in real-time via a live feed.
The Painted by Everyone installation will come to life thanks to two robotic arms from VTPro, although every participating person will be credited as an artist. Days later on September 5th, the final work of art will be shown at The Other Art Fair LA.
The Painted by Everyone installation will come to life thanks to two robotic arms from VTPro, although every participating person will be credited as an artist. Days later on September 5th, the final work of art will be shown at The Other Art Fair LA.
Trend Themes
1. Crowdsourced Art - Opportunity for businesses to engage their audience and involve them in the creative process through crowdsourced art projects.
2. Real-time Interactive Installations - Potential for businesses to create immersive experiences by integrating real-time interactive installations in their marketing campaigns.
3. Collaboration with Robotics - Advancement of robotics technology allows for collaborative projects between humans and robots, opening up new possibilities in various industries.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketing and advertising agencies to leverage crowdsourced art and real-time interactive installations in their campaigns.
2. Art and Entertainment - Opportunity for art galleries and entertainment venues to create unique experiences for visitors by incorporating crowdsourced art and robotic technologies.
3. Technology and Robotics - Potential for technology companies and robotics manufacturers to develop collaborative robots that can be used in artistic projects and installations.
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