'Global Custom Culture' Invites Sneakerheads to Design Their Own Vans
Laura McQuarrie — September 6, 2019 — Art & Design
References: custom-culture.vans & prnewswire
Global Custom Culture is an inaugural shoe customization contest from Vans that's challenging artists to design their very own pair of shoes that could ultimately end up being produced by the brand. In all, three lucky winners will be chosen from North America, Asia Pacific and Europe regions and they will receive a great grand prize that also includes $25,000, a trip to Vans' headquarters in Southern California and the chance to partner with Vans for a $100,000 charitable donation.
Creators, artists and fans are now invited to download and print a stencil of a Vans shoe and put their own creative spin on it. After digitally photographing their shoe design, participants are able to see their custom creation come to life with a 3D rendering.
Creators, artists and fans are now invited to download and print a stencil of a Vans shoe and put their own creative spin on it. After digitally photographing their shoe design, participants are able to see their custom creation come to life with a 3D rendering.
Trend Themes
1. Shoe Customization Contests - Customization is becoming an increasingly important trend, with brands encouraging customers to express themselves through personalized products.
2. 3D Rendering in Product Design - The use of 3D rendering technology in product design is a growing trend that allows designers to create more realistic and customizable products.
3. Collaborative Marketing Campaigns - Brands are partnering with customers to create marketing campaigns that encourage user-generated content and build stronger brand loyalty.
Industry Implications
1. Footwear Industry - Shoe customization contests provide an opportunity for footwear brands to connect with customers and build a loyal following through personalized products.
2. Design Industry - The use of 3D rendering technology in product design is disrupting the traditional design industry and allowing for more efficient and customizable product development.
3. Nonprofit Industry - Collaborating with customers on marketing campaigns, such as charitable donations in partnership with a brand, is an innovative way for nonprofits to connect with their audience and potentially increase donations.
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