Universal Studios & Stranger Things Unveil a Halloween Horror Night
Grace Mahas — September 25, 2019 — Marketing
References: universalorlando & theawesomer
With All Hallows Eve quickly approaching, Universal Studios has partnered with Netflix to launch a Stranger Things-themed Halloween Horror Night. The event is available from now until November, 2nd, 2019 and consumers can purchase single or family tickets to walk through the haunted house.
The Halloween Horror Night boasts an array of monsters and ghouls from the third series and the 1980s furniture surrounding the haunted house mimics the aesthetic from the show. In addition, the Haunted House features doppelgangers of some of the main cast members and fans of the show can snap a quick selfie for a memorable social media moment.
The new collaboration between Universal Studios and Netflix speaks to the cult-like following the show has created and its potential to partner with more businesses.
The Halloween Horror Night boasts an array of monsters and ghouls from the third series and the 1980s furniture surrounding the haunted house mimics the aesthetic from the show. In addition, the Haunted House features doppelgangers of some of the main cast members and fans of the show can snap a quick selfie for a memorable social media moment.
The new collaboration between Universal Studios and Netflix speaks to the cult-like following the show has created and its potential to partner with more businesses.
Trend Themes
1. Sci-fi-themed Entertainment - There is an opportunity for entertainment venues to incorporate sci-fi themes into their attractions to attract fans of the genre.
2. Collaborative Marketing - Collaboration between pop culture entities, such as Universal Studios and Netflix, provide a unique marketing opportunity for businesses.
3. Interactive Social Media - Businesses can create interactive experiences within their attractions to encourage social media sharing and engagement with fans.
Industry Implications
1. Entertainment - Entertainment venues can attract more visitors by incorporating popular TV and movie themes into their attractions.
2. Marketing - Collaborative marketing partnerships between companies in the entertainment industry can create unique and memorable experiences for consumers.
3. Social Media - Interactive experiences and photo moments within attractions can encourage fans to share their experiences on social media, creating organic marketing for the business.
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