White Castle's 'The Winning Waffle' Contest Includes a Trip to Belgium
Katherine Pendrill — August 31, 2019 — Marketing
References: thewinningwaffle%20and & qsrmagazine
Though White Castle is known for its mini burgers, the chain is hoping to promote its breakfast options with a new sweepstakes dubbed 'The Winning Waffle.'
The Winning Waffle is a contest that is designed to promote White Castle's new breakfast sliders, which are made with Belgian waffles. To enter the contest, all consumers have to do is order any waffle item from the White Castle all-day breakfast menu. Customers can then go online and upload their receipt as proof of their waffle purchase. Uploading their receipt will trigger a fun, waffle-themed game, which will allow customers to win free breakfast for a day, week, month, or entire year. One lucky contestant will even win a trip for two to Belgium—home of the White Castle’s delicious waffles.
Image Credit: White Castle.
The Winning Waffle is a contest that is designed to promote White Castle's new breakfast sliders, which are made with Belgian waffles. To enter the contest, all consumers have to do is order any waffle item from the White Castle all-day breakfast menu. Customers can then go online and upload their receipt as proof of their waffle purchase. Uploading their receipt will trigger a fun, waffle-themed game, which will allow customers to win free breakfast for a day, week, month, or entire year. One lucky contestant will even win a trip for two to Belgium—home of the White Castle’s delicious waffles.
Image Credit: White Castle.
Trend Themes
1. Breakfast Promotion - There's an opportunity to promote breakfast options through engaging consumers with innovative contests and games.
2. Food Games - Companies can seek novel ways, like waffle-themed contests/games, to make their food offerings more interactive and fun.
3. Menu Innovation - Restaurants can explore alternative food items (such as sliders made with Belgian waffles), to collect more customers and boost sales.
Industry Implications
1. Fast Food - Fast food chains can focus on promoting their breakfast options to increase revenue.
2. Gaming - The gaming industry can collaborate with food brands to create interactive and entertaining games that involve food products/items.
3. Travel - Travel agencies can work with food companies to provide exciting travel packages, such as a trip to Belgium to taste local delicacies.
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