Cigna Invites People to See & Experience Stress Differently
Laura McQuarrie — September 25, 2019 — Lifestyle
References: adsoftheworld
At some point or other, everyone has experienced what stress feels like in the body but Cigna set out to help people experience stress by seeing it differently, as visualized by a mix of data, technology and art. McCann worked with Cigna, alongside doctors, technologists and artists to create a visual system for showing stress in the mind and body. The teams settled upon a fluid visual that moves freely like water or smoke but can also transition from moving effortlessly to more turbulence and chaos.
With headsets to measure brainwaves, the team created a series of colorful portraits to represent how stress shows up in the body. While someone who is completely at peace is represented by a free-flowing blue silhouette, someone who is experiencing a high state of stress is captured with fast-moving red, orange and yellow swirls.
With headsets to measure brainwaves, the team created a series of colorful portraits to represent how stress shows up in the body. While someone who is completely at peace is represented by a free-flowing blue silhouette, someone who is experiencing a high state of stress is captured with fast-moving red, orange and yellow swirls.
Trend Themes
1. Real-time Stress Visualizations - Opportunity to develop new tools and techniques for stress management using real-time visualizations.
2. Data-driven Personalized Stress Management - Using data collection and visualization to personalize stress management strategies for individuals.
3. Integration of Technology and Art in Healthcare - Incorporating creative minds in healthcare to develop unique solutions, such as stress visualizations, to promote wellness.
Industry Implications
1. Healthcare - Implementing stress visualization techniques and tools for stress management in healthcare settings.
2. Technology - Creating innovative products and services that use data and technology to manage stress.
3. Art - Collaborating with artists to design interactive stress visualization experiences for therapeutic or wellness purposes.
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