'Bao Bao Voice' Creates Music from Interactions with Bao Bao Bags
Laura McQuarrie — September 20, 2019 — Marketing
References: proteinstudios & campaignlive
As part of this year's London Design Festival, people have the chance to experience a unique music-mixing experience at an event called Bao Bao Voice, which features Issey Miyake's Bao Bao bags. The bags first launched in 2000 and became their own brand as of 2010, standing out for their unique construction of triangular pieces.
At the event, which is only around for seven days, visitors are invited to touch the sensor-filled bags and move them to create a piece of music. As well as being able to hear sounds as they interact with the bags, guests will also be immersed in the experience with screens that show complementary imagery.
Bao Bao Voice, which takes place at Protein Studios, also presents a Bao Bao archive and a shop.
At the event, which is only around for seven days, visitors are invited to touch the sensor-filled bags and move them to create a piece of music. As well as being able to hear sounds as they interact with the bags, guests will also be immersed in the experience with screens that show complementary imagery.
Bao Bao Voice, which takes place at Protein Studios, also presents a Bao Bao archive and a shop.
Trend Themes
1. Multi-sensory Experiences - Disruptive innovation opportunity: Creating immersive and interactive experiences that engage multiple senses.
2. Interactive Fashion - Disruptive innovation opportunity: Integrating technology and sensors into fashion items to create interactive and customizable experiences.
3. Sensory Branding - Disruptive innovation opportunity: Using sensory stimuli to create unique and memorable brand experiences.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporating technology and interactivity into fashion design and retail experiences.
2. Event Planning and Design - Disruptive innovation opportunity: Creating multi-sensory events that engage and captivate attendees.
3. Retail and E-commerce - Disruptive innovation opportunity: Using multi-sensory experiences to enhance the online shopping and browsing experience.
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