People climb mountains everyday either figuratively (work accomplishments, relationship troubles, etc.) or literally (K2, Everest, etc.).
These mountain innovations spread across the genres of sport, leisure and even branding. Mountain Dew is probably the most common mountain some of us city-folk get to experience on a regular basis.
Reach for the clouds with these mountain innovations, from cold-certified beers to building-side biking.
Implications - The depiction of mountains in commercials are often a metaphor for overcoming obstacles. Ads involving these giant landforms are the selling point of products that are suppose to help people deal with problems of everyday life if we buy it. In the hectic urban lifestyle, this is a clever marketing scheme that's empowering while subliminally telling consumers that the product is all you need to deal with your issues.
33 Magnificent Mountain Features
32
Feng-Shui Mountain Architecture
Vertical City in Shenzhen, China Could Be the Future of Urban Life
31
Mountain Cave Homes
Kokopelli's Cave Bed & Breakfast
30
Make Your Own Glowing Mountain Dew
29
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
28
Gravity Defying Monasteries
10 Sanctuaries Perched up on Mountain Tops
27
Video Game Fuel
Mountain Dew to Release Special Soda for Halo 3
26
Helicopter Hotel
Sentry Mountain Lodge
25
Organic Mountainside Architecture
Asemic Scapes Rehab Center
24
Backpack Mountain Bikes
The ‘Bergmonch' is Lightweight and Hard-Hitting
23
Breathtaking Mountainside Spas
Tschuggen Bergoas Lights Up Switzerland's Night
22
Open Lattice Bike Frame Design
Arantix IsoTruss Mountain Bike Frame
21
Dangerous Mountain Roads Ads
Hugo Boss Black Spring 2009 Campaign Gets Ballsy
20
Snowy Mountain Fashion Ads
Hermes Fall/Winter 08-09
19
Sci-Fi Data Centers
Stockholm's Pionen White Mountains
18
Activist Eco-Tourism
Chilean Mountaintop Experience Revitalizes Lives of Rural Residents
17
Manmade Mountain Ranges
Azerbaijan and BIG Team Up for Leisure Peaks
16
Papercraft Mountain Ranges
‘The Fedrigoni Mountains' by Hattie Newman & Alex Ostrowski
15
Lacy Bazaarchitecture
Rak Jebel Al Jais Resort is Wedged Into the Dubai Mountains
14
Temperature Activated Beer Label: Blue Mountains = Cold Beer
13
DIY Modular Living Room Terrain
The Mountain Sofa
12
Simulated Cliff Housing
Space-Saving ‘Mountain Dwellings' Apartments
11
Staged Traffic Jams
Maider Lopez Creates an Unlikely Scene in the Aralar Mountains
10
Mountain-Climbing Skateboard Shoes
White Mountaineering Slip-Ons Are Fit for the Alps, Or a Skate
9
Mountain Biking Down the Side of a Building
The Hans Rey Story
8
Reading Towers
MVRDV Creates 'Book Mountain' For Transparent Literature
7
Fake TV Shows for Prominent Product Placement
Sue Teller for Mountain Dew
6
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
5
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
4
Using Mountain Horns Via Cell Phone
The Telemegaphone Dale
3
Peaked Plates
Topography Soup Plates Are Great for the Avid Mountaineer
2
Hollywood Operas
Brokeback Mountain to Become Opera
1
Foldable Mountain Bikes
SwissBike
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Advanced Rugged Trail Sneakers
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Mixologist-Crafted Beverage Creations
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Experimental Film Motels
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Sneaker-Stealing Campaigns
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A-Frame Alpine-Inspired Cabins
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Streetwear-Inspired Beer Collaboration
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LED Can Concepts
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Soda-Based Game Rewards
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Premium Clean-Cut Drink Branding
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Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
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Hug-Inspired Olympics Campaigns
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Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fantasy-Inspired Hiking Shoes
Merrell Releases 'House of the Dragon' Themed Outdoor Footwear
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Japanese Upcycling Sneakers
Flower Mountain Invokes Heritage Through its RELOAD Collection
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Spring Break-Inspired Sodas
These MTN DEW Baja Blast Flavors Celebrate the 20th BAJAVERSERY
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Complimentary Eclipse Sodas
MTN DEW Pitch Black Eclipse Edition is Being Given Away to Fans
Minimal Trail-Ready Sneakers
COMME des GARÇONS and Nike ACG Deliver the a Mountain Fly Sneaker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Frozen Carbonated Drink Partnerships
KFC and ICEE Partnered to Offer Drinks in Select Markets
Mountain Sheep-Inspired Attractions
Thilina Liyanage Proposes This Park Observation Deck Design
Exclusive Summer Beverage Flavors
Mountain Dew's Summer Dew Delights Arrives in Time for Summer
Summertime Americana Sodas
These New MTN DEW Sodas Come in Three US-Themed Flavors
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Monotrack Bike Designs
YoouTube Channel Make It Extreme Boasts an Intriguing DIY Bike Concept
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Mystery Halloween Drinks
MTN DEW Release Its Latest Mystery Flavor, MTN DEW VOO-DEW
Iced Coffee Challenges
Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Snow-Faring Mountain Bikes
This Motorized Mountain Bike Can Handle Wintry Trail Conditions
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Branded Effervescent Tea Drinks
DAVIDsTEA Cold Brew Sparkling Iced Teas are Packed with Flavor
Landscape Tonal Bike Series
PANTONE and Trek Bicycles Launch a New Range of Palettes
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Time Zone Soda Campaigns
Mountain Dew Presents 'Mountain Time' to Offer Free Soda
Terrain-Traversing eBikes
This Electric Mountain Bike Can Handle All the Seasons
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Stunning Hiking Boots
Merrell and White Mountaineering Launch the Wrapt Mid Waterproof Sneakers
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Soda-Infused Coffee Drinks
Dun Bothers' Dunn Dirty’s are Now a Permanent Menu Addition
Commemorative Mountain Range Bourbons
TINCUP Unveils a New Fourteener Bourbon Iteration
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bold Mountain Biking Apparel
The 'Peak Performance X Amélie Graef' Collection Launches March 26th
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Adventurous Outdoor Tool Concepts
Kazuya Washio Designs the Yamaha Outdoor Tools Concept
Incline-Scaling Electric Unicycle
This Unicycle's Motor Lets It Climb 45-Degree Inclines With Ease
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Mountaintop Viewpoint Ski Resorts
Zaha Hadid Architects Adds a Viewpoint to the Trojena
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Iconic Car-Inspired Electronic Bikes
Ford and N Plus Join Forces on Bronco-Inspired Off-Road Bikes
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Collaborative Cottage Chairs
Sue Bird and Corona Collaborated on the “Finer Recliner”
Cozy Fall-Centric Streetwear
Café Mountain Presents its new Collection for the FW23 Season
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Soda-Flavored QSR Gelatos
Taco Bell MTN DEW Baja Blast Gelato is Being Test Marketed
Outdoor-Ready Technical Performance Wear
Goldwin Introduces its New Trekking Collection
Mini Craft Soda Cans
Jones Soda Debuted Jones Minis to Share Craft Soda in a Smaller Format
Eerie Halloween-Inspired Sodas
Mountain Dew Launched its 'MTN Dew Voo-Dew' in Canada
Color-Changing Cleats
Gatorade Used Transformative Footwear to Reveal Its Mystery Flavor
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Frozen Soda Brand Refreshments
7-Eleven and MTN DEW Teamed Up for New Drinks
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Parkside Luggage Pop-Ups
BÉIS Camp is Popping Up Near Four National Parks
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Layering-Friendly Fleece Jackets
The Snow Peak x Mountain of Moods Hybrid Fleece Jacket is Stylish
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Wedding Crasher Weddings
HARD MTN DEW is Throwing an All-Expenses-Paid Wedding with a Catch
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Iced Tea Water Enhancers
These New waterdrop Microdrinks Come in Three Flavors
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Biking-Inspired Collaborative Shoes
Levi's and New Balance Unveil Two MT580 Sneakers
Spiced Indian Cuisine Pizzas
Mountain Mike's Spicy Himalayan Pizza is Arriving to Welcome Autumn
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Branded Icy QSR Refreshments
These KFC Frozen Drinks Come in Three Varieties
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Special Entertainment Commissions
The Pocono Mountains Visitors Bureau Establishes a Commission
All-Wheel Durable Mountain Vehicles
Nissan Adds New Elements to the Mountain Rescue Car
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Caffeinated Summer Soda Flavors
Taco Bell And Mountain Dew Launch Two New Baja Blast Drinks
Mountain-Side Scenic Properties
Highland Base Kerlingarfjöll Opens at the Foot of the Mountain
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
India-Exclusive Hydration Beverages
Reliance Consumer Launches the 'Campa Cricket' Hydration Drink
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Citrus-Flavored Soda Drink Mixes
SodaStream Now Offers MTN DEW Drink Mix Flavors
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Outdoor Enthusiasts Marketplaces
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