Sue Teller for Mountain Dew
To the world this was a cable access arts and crafts show where an 89-year old hip woman known as Sue Teller taught her audience “how to make something new from something old.”
The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!
It was created by Ecopop in response to the rising interest in DIY principles. This marketing ploy proves that eco-friendly can be funny too.
The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!
It was created by Ecopop in response to the rising interest in DIY principles. This marketing ploy proves that eco-friendly can be funny too.
Trend Themes
1. Clever Product Placement - Creating fake TV shows with prominent product placements can become a clever marketing strategy.
2. DIY User-friendly Technologies - The rising interest in DIY principles presents an opportunity to promote user-friendly technologies.
3. Humorous Eco-friendly Marketing - Using comedy in marketing can make eco-friendly concepts more appealing to consumers.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore clever product placement strategies in TV shows for effective brand promotion.
2. Technology - The technology industry can develop DIY user-friendly technologies to cater to the increasing interest in DIY principles.
3. Entertainment - The entertainment industry can leverage humorous eco-friendly marketing approaches to engage and entertain audiences while promoting sustainable practices.
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