Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Laura McQuarrie — October 23, 2023 — World
References: famouscampaigns
Car manufacturer Dacia launched a new air freshener range based on top UK road trips determined by the British public. Dacia conducted research that reveals over nine in 10 Brits believe the UK has the world’s best road trips, and this collection of scents shares their essences.
The limited-edition air fresheners have the potential to take people to far-off destinations with the power of scent, all the while reinforcing that Dacia's cars are made for outdoor adventures. Scents in this air freshener range include Scent-sational Highlands inspired by North Coast 500, Scotland with notes of earth and sea, as well as Eau de Gorge-ous with notes of moss, rocks and thyme to pay tribute to The Cheddar Gorge, England.
The limited-edition air fresheners have the potential to take people to far-off destinations with the power of scent, all the while reinforcing that Dacia's cars are made for outdoor adventures. Scents in this air freshener range include Scent-sational Highlands inspired by North Coast 500, Scotland with notes of earth and sea, as well as Eau de Gorge-ous with notes of moss, rocks and thyme to pay tribute to The Cheddar Gorge, England.
Trend Themes
1. Travel-inspired Air Fresheners - Car manufacturer Dacia launched a new air freshener range inspired by top UK road trips, taking people to far-off destinations with the power of scent.
2. Limited-edition Scented Car Products - Dacia created a collection of scents in air fresheners that share the essences of the top UK road trips, reinforcing their cars as made for outdoor adventures.
3. British Public's Favorite Road Trips - Dacia conducted research that reveals the British public believes the UK has the world's best road trips, leading to the creation of this travel-inspired air freshener range.
Industry Implications
1. Automotive - Dacia's new air freshener range reinforces their cars as ideal for outdoor adventures.
2. Fragrance - The creation of travel-inspired air fresheners opens up new opportunities in the fragrance industry.
3. Tourism - The scents inspired by top UK road trips can enhance the tourism experience and evoke nostalgic memories.
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