Azerbaijan and BIG Team Up for Leisure Peaks
Going Like Sixty — February 12, 2009 — Eco
References: big.dk
If you took a million square meters of totally undeveloped land in a relatively undeveloped nation, what would you build? Bjarke Ingels Group (BIG) is going to attempt to build a mountain range. The Zira Island Master plan in Baku, Azerbaijan will be seven “leisure peaks†to reflect the seven mountain peaks that Mother Nature built. It will be a 100% sustainable ecosystem.
Implications - Wealthy consumers are constantly seeking new ways to experience luxury. By constructing a mountain range or resort in remote, uninhabited locations, companies or developers can provide wealthy consumers with a prestigious experience. Companies that can offer a private, high-end experience are going to find high rates of success with wealthy consumers in search of such an experience.
Implications - Wealthy consumers are constantly seeking new ways to experience luxury. By constructing a mountain range or resort in remote, uninhabited locations, companies or developers can provide wealthy consumers with a prestigious experience. Companies that can offer a private, high-end experience are going to find high rates of success with wealthy consumers in search of such an experience.
Trend Themes
1. Leisure Mountain Ranges - Developers could capitalize on the demand for luxury experiences by constructing mountain ranges or resorts in remote locations.
2. Sustainable Ecosystems - The demand for sustainable tourism provides an opportunity for companies to create experiences that prioritize environmental conservation.
3. Hyper-private Experiences - Providing a completely private and high-end experience will appeal to the wealthy consumers in search of exclusive accommodations and amenities.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of constructing remote luxury mountain ranges or resorts, providing high-end, ultra-private experiences.
2. Real Estate Development - Real estate developers can take advantage of the demand for sustainable and environmentally friendly buildings and create unique, nature-inspired spaces for leisure or residential use.
3. Tourism - The tourism industry can offer hyper-private experiences in exclusive locations, while prioritizing sustainable and environmentally conscious practices to cater to high-end consumers seeking unique experiences.
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