From Star Trek-themed cosmetics to celebrity-branded lipsticks, the May 2016 makeup trends reveal that pop culture remains a popular source of beauty inspiration. Not only are brands capitalizing on current content, but they are also borrowing from the past to create unexpected, nostalgia-inducing collections.
One of the brands best known for borrowing from pop culture is MAC Cosmetics. For instance, the brand recently announced the release of a cosmetics collection inspired by the upcoming Star Trek film. The brand has also looked to older sources of inspiration with a makeup line honoring the late singer Selena Quintanilla, as well as a collection based around the popular Troll Doll toys of the 90s.
Instead of simply borrowing from pop culture, many cosmetics companies are teaming up with celebrities themselves for one-of-a-kind collections. For example, Katy Perry teamed up with COVERGIRL to launch a line of lipsticks, MAC Cosmetics partnered with Brooke Candy for a second collection and Rihanna is set to collaborate with LVMH on a new beauty collection. On the other hand, some celebrities have found success in starting their own beauty brands, as is the case with Kylie Jenner.
Top 25 Makeup Ideas in May
From Intergalactic Cosmetics Collections to Celebrity-Branded Lipsticks:
Katherine Pendrill — May 15, 2016 — Fashion
24
Colorful Skin Illuminators
The PRISM Rainbow Highlighter is From Bitter Lace Beauty on Etsy
23
Empowering Celebrity Lipsticks
MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
22
Metallic Eyebrow Decals
Face Lace's Eyebrow Stickers Include Neutral and Vibrant Textures
21
Quirky Nail Polish Collections
This Designer Teamed Up with FingerPaints for a New Collection
20
Starry Face Stickers
Face Lace's Products Celebrate the Growing Popularity of Stick-On Cosmetics
19
Celebrity-Branded Lipstick Collections
The Katy Kat Mattes are Designed by Singer Katy Perry
18
Intergalactic Cosmetics Collections
The MAC x Star Trek Line is Inspired by the Famous Series
17
Doll-Inspired Cosmetics Collections
The Latest MAC Collaboration is Inspired by Troll Dolls
16
Tribute-Paying Makeup Collections
The MAC x Selena Collection Pays Tribute to the Late Singer
15
Metallic Lip Kits
Kylie Jenner Announces Metal Matte Lipsticks in Time for Festival Season
14
Complexion-Matching Lipsticks
The Frog Prince Lipstick Changes to Suit Different Complexions
13
Disney Movie Makeup Lines
Ubran Decay Creates an 'Alice Through the Looking Glass' Collection
12
Caffeinated Lip Balms
EiR NYC's Natural Lip Moisturizes is Infused With Energizing Coffee Oil
11
Songstress Beauty Lines
Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products
10
Duplicate Lip Kits
This Cosmetic Kit is Inspired by Kylie Jenner's Signature Product
9
Hydrating Skincare Collections
Lise Watier's HydraForce Set Provides Year-Round Face Protection
8
Pigmented Lip Oils
The New Juicy Shakers from Lancome are Scented and Flavored
7
Golden Disney Makeup Lines
The Sephora Minnie Mouse Collection is Classy and Sassy
6
Boxing-Inspired Cosmetics Collections
The Knock Out Beauty Collection Sends a Powerful Message
5
Punk Rock Cosmetics Collections
The 'Brooke Candy x Mac V 2.0' Line Boasts a Punk Rock Look
4
Matte Nail Polish Collections
The New 'Kylie Jenner x Sinful' Range Features Matte Polishes
3
One-Minute Instant Tanners
The Jergens Natural Glow Instant Mousse Offers Deep Tans in 60-Seconds
2
Cinematic Nail Polish Collections
The New OPI Collection Promotes Alice Through the Looking Glass
1
Adjustable Mascara Applicators
Pacifica's Dream Big "Magic" Mascara Wand Extends and Contracts
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
Ultimate Long-Lasting Lipsticks
MAC Locked Kiss 24-Hour Lipsticks Do It All
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Ultra-Cushiony Lip Balms
Star Balm's Hydrating Formula Pairs Fun Flavors with Vibrant Packaging
Candy-Inspired Capsule Collections
M&M’s x Kate Spade New York Launched Fun Styles for Gen Z
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Vampire Slayer Makeup Collections
Vampyre Cosmetics’ Buffy the Vampire Collab is Uniquely Eerie
Multi-Use Beauty Oils
Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Paint-Can-Themed Lip Gloss Sets
NYX Introduced its Home Alone 12 Piece Mini Lip Drum Holiday Gift
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Versatile Long-Lasting Lipsticks
CMYK Recently Released Its Limitless Long-Lasting Lipstick
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Whimsical Film-Inspired Makeup Sets
The r.e.m. beauty x Wicked Collab Boasts Character Sets
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
National Avocado Day Cosmetics
Wonderskin x Chipotle Unveil a Limited-Edition Green Lip Stain
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Pride Eyeshadow Launches
Mac Launches 40 Shades of Pride Eyeshadow Vault
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Fall-Ready Matte Lip Products
NARS Introduces Two New Powermatte Lip Products
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Fairytale-Inspired Bronzers
The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Disney-Inspired Eye Shadows
MAC Partnered with Disney to Release an Aladdin-Themed Palette
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Clean Lip-Plumping Collections
LAWLESS Beauty's Cherry Vanilla Line Expands on a Viral Shade
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Long-Lasting Lip Lineups
Lovechild by Masaba Focuses on Lips with the New Pout Collection
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Collaboration Women Empowerment Lipsticks
TLB Nonstop Liquid Matte Lipstick Comes in Mielle Pink
Alluring Lip Kit Shades
Rinna Beauty is Set to Launch Two New Shades of Its Icon Lip Kits
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Country Star Lipstick Lines
Dolly Parton's 'Heaven's Kiss' Lipstick Capsule Comes with Four Shades
Complete Lip Care Collections
Maed Shares Start-to-Finish Lip Products from Scrubs to Bold Color
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Lip Collection Expansions
Core Lip Collection in Ulta in Target
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products