The New OPI Collection Promotes Alice Through the Looking Glass
Katherine Pendrill — April 19, 2016 — Pop Culture
The latest OPI collection marks the release of Disney's new film 'Alice Through the Looking Glass.' Following in the footsteps of brands such as Urban Decay, the new nail polish collection from OPI perfectly celebrates the whimsical world of Alice in Wonderland.
The new OPI collection is referred to as the 'Brights' line for its vivid and colorful shades. There are eight different hues that are perfect for spring and summer, with a bonus shade for even more variety. Each polish comes with a whimsical name inspired by the famous book, including a soft lilac titled 'I'm Grown for Anything!' and a shimmery gold called 'A Mirror Escape.'
The new collection will be available in stores as of May 1st, which is just ahead of the Alice Through The Looking Glass premiere.
The new OPI collection is referred to as the 'Brights' line for its vivid and colorful shades. There are eight different hues that are perfect for spring and summer, with a bonus shade for even more variety. Each polish comes with a whimsical name inspired by the famous book, including a soft lilac titled 'I'm Grown for Anything!' and a shimmery gold called 'A Mirror Escape.'
The new collection will be available in stores as of May 1st, which is just ahead of the Alice Through The Looking Glass premiere.
Trend Themes
1. Disney Film-inspired Collections - Opportunity for brands to create nail polish collections inspired by popular films to attract loyal fans and generate buzz.
2. Vivid and Colorful Nail Polishes - Growing demand for bright and vibrant nail polishes for spring and summer seasons presents an opportunity for nail polish brands to expand their product lines.
3. Whimsical Name Branding - Using playful and imaginative names for nail polish shades can create a unique brand identity and appeal to consumers seeking a fun and creative experience.
Industry Implications
1. Beauty & Cosmetics - Beauty brands can innovate with limited edition nail polish collections tied to popular films, drawing in customers and driving sales.
2. Fashion & Accessories - Fashion brands can collaborate with nail polish brands to create exclusive collections inspired by iconic stories, enhancing their product offerings.
3. Entertainment & Media - Movie studios and production companies can partner with nail polish brands to create promotional nail polish collections, generating excitement and engagement for upcoming films.
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