Mac Launches 40 Shades of Pride Eyeshadow Vault
Lima Kalim — June 17, 2024 — Social Good
References: maccosmetics
In honor of Pride Month and MAC's 40th anniversary, MAC has launched the '40 Shades of Pride Eyeshadow Vault'. The eyeshadow palette is a limited-edition rainbow-puffed and includes 40 best-selling shades from the past four decades. The palette colors include a mix of metallic, sparkle, satin, shimmer, and matte shades in a rainbow inside of a puffed palette case.
The eyeshadows are long-wear, no-crease, safe for contact lens wearers, and ophthalmologist-tested. The palette retails for $200 on the MAC website.
100% of the proceeds from the 40 Shades of Pride Eyeshadow Vault will go to Viva Glam, MAC's philanthropic program. The program supports the LGBTQIA+ charities such as It Gets Better, The Trevor Project, and the Los Angeles LGBT Center.
Image Credit: MAC
The eyeshadows are long-wear, no-crease, safe for contact lens wearers, and ophthalmologist-tested. The palette retails for $200 on the MAC website.
100% of the proceeds from the 40 Shades of Pride Eyeshadow Vault will go to Viva Glam, MAC's philanthropic program. The program supports the LGBTQIA+ charities such as It Gets Better, The Trevor Project, and the Los Angeles LGBT Center.
Image Credit: MAC
Trend Themes
1. Pride-themed Cosmetics - Cosmetic brands are creating exclusive Pride-themed products to both celebrate and support LGBTQIA+ communities.
2. Philanthropic Beauty Initiatives - Beauty brands are increasingly integrating charitable components into their product launches to drive social impact.
3. Limited-edition Makeup Collections - The rise of limited-edition makeup collections is drawing consumer interest through exclusive, time-sensitive offerings.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is expanding its portfolio with inclusive and purpose-driven product launches.
2. Social Impact and Philanthropy - Organizations are leveraging their influence to support social causes, blending corporate responsibility with brand loyalty.
3. Retail and E-commerce - Retailers are leveraging limited-edition product drops to create urgency and exclusivity, driving e-commerce sales.
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