Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Co-Branded Blackened Lipsticks

Clean the Sky - Positive Eco Trends & Breakthroughs

Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo

— August 21, 2024 — Marketing
In celebration of National Rum Month, Kraken Rum collaborated with Black Moon Cosmetics to create The Emperor Kraken Duo, which pairs a bottle of Kraken Gold Spiced Rum and a limited-edition liquid lipstick.

Kraken Gold Spiced Rum launched in March 2023 and the color of the liquid deviated from the inky black that the brand is best known for. Black Moon’s Emperor Kraken Black Metal liquid lipstick follows suit with an equally unusual blackened olive gold shade and limited-edition collaborative packaging. The metallic gold lipstick pays homage to The Beast's treasure, Kraken Gold Spiced Rum, and calls to beauty lovers with fearless style.

Like Kraken, alcohol brands are collaborating with beauty companies to create lipsticks that delight adults with bold colors, and sometimes flavors, inspired by favorite drinks.
Trend Themes
1. Alcohol-infused Beauty Products - Brands from both the alcohol and beauty sectors are merging to create innovative products that blend the allure of cosmetics with the sophistication of spirits.
2. Limited-edition Co-branded Sets - Collaborative sets that pair complementary products from different industries offer consumers unique, premium experiences and exclusive packaging.
3. Unconventional Makeup Shades - Introduction of makeup items in unusual, eye-catching colors challenge traditional beauty norms and appeal to those seeking distinct and bold self-expression.
Industry Implications
1. Alcohol & Spirits - Exploring new partnerships with beauty brands enables alcohol companies to reach and engage with a wider, style-conscious audience.
2. Cosmetics & Beauty - Beauty brands incorporating elements of luxury and adult beverages differentiate their product lines and tap into lifestyle marketing strategies.
3. Collaborative Marketing - Cross-industry collaborations amplify brand visibility and allow for inventive co-branded products that merge fans from different consumer bases.
7.9
Score
Popularity
Activity
Freshness