Clinique's Viral Black Honey Almost Lipstick Inspired a Lip and Cheek Oil
Laura McQuarrie — May 22, 2024 — Fashion
Clinique's decades-old Black Honey Almost Lipstick has reached a new generation thanks to TikTok and at a time when consumer interest in lip oils is at an all-time high, the beauty brand dropped a new multi-use beauty oil inspired by the timeless lipstick-balm hybrid. The Clinique Black Honey Pop Lip + Cheek Oil shares the same rich berry hue as the viral Almost Lipstick formula and it adapts when applied to create a uniquely flattering shade with the perfect balance of pigment.
Lighter in consistency than the balm, this lip and cheek oil is non-greasy and skin-caring thanks to an infusion of jojoba and safflower oils. This lip and cheek oil swipes on the skin to apply glassy shine, warmth and color, and it can be layered to achieve the desired depth.
Lighter in consistency than the balm, this lip and cheek oil is non-greasy and skin-caring thanks to an infusion of jojoba and safflower oils. This lip and cheek oil swipes on the skin to apply glassy shine, warmth and color, and it can be layered to achieve the desired depth.
Trend Themes
1. Viral Adaptation - Leveraging the virality of classic products on social media platforms like TikTok to capture new market segments.
2. Multi-use Beauty Products - The surge in consumer demand for versatile beauty products that offer multiple applications, such as lip and cheek oils.
3. Nostalgic Beauty - Reviving classic beauty products with a modern twist to attract both new and existing consumers.
Industry Implications
1. Cosmetics - Innovating within the beauty industry by updating classic products to align with contemporary trends.
2. Social Media Marketing - Utilizing viral content and influencers on platforms like TikTok to boost product launches and brand visibility.
3. Skincare - Creating multi-functional beauty oils that not only enhance appearance but also improve skin health.
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