Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Laura McQuarrie — February 23, 2024 — Fashion
References: redecor & beautypackaging
Home design game Redecor partnered with beauty brand Revlon to give users the ability to design and decorate with the brand's Super Lustrous lipstick shades. Revlon's lipstick shades have been integrated into the game in a variety of space design challenges. The lipstick-inspired color palettes introduce shades like classic reds, daring purples and uplifting pinks, which visually transform virtual spaces as much as they add a pop of color to the face in real life.
Laura Keren, VP Global Marketing for Playtika, says "Much like the ability to throw on any of the many lipstick shades in Revlon's new Super Lustrous collection to match your mood, outfit, or personality, we wanted our players to feel the same sense of limitless possibilities to infuse their personal style into the spaces in Redecor."
Revlon's Valentine's Collection in Redecor will be followed up with a Moroccan Sahara collection in March with desert-inspired tones.
Laura Keren, VP Global Marketing for Playtika, says "Much like the ability to throw on any of the many lipstick shades in Revlon's new Super Lustrous collection to match your mood, outfit, or personality, we wanted our players to feel the same sense of limitless possibilities to infuse their personal style into the spaces in Redecor."
Revlon's Valentine's Collection in Redecor will be followed up with a Moroccan Sahara collection in March with desert-inspired tones.
Trend Themes
1. Virtual-beauty-crossover - The integration of beauty products into virtual design games presents opportunities for cross-industry collaborations.
2. Color-palette-inspiration - Using makeup shades as design inspiration offers a fresh approach to interior decorating in digital spaces.
3. Personal-style-infusion - Encouraging users to express their individuality through virtual design mirrors the customizable nature of beauty products.
Industry Implications
1. Gaming - The partnership between beauty brands and gaming platforms opens up new avenues for immersive user experiences.
2. Beauty - Incorporating makeup products into virtual simulations creates innovative marketing channels and product engagement strategies.
3. Interior-design - Exploring the fusion of beauty and home decor industries sparks creativity in digital design solutions for consumers.
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