MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
Meghan Young — April 11, 2016 — Pop Culture
References: maccosmetics & fashiongonerogue
The MAC Cosmetics x Caitlyn Jenner collaboration is the first for both parties involved and so it's only natural that they would want to make it a very special one. Featuring a lipstick, the shade of which was appropriately dubbed 'Finally Free,' 100% of the proceeds will be going to the MAC Aids Fund Transgender Initiative in an effort to help the transgender community.
Described as a mid-tone rosy nude color with a creamy sheen, the MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick shows that there are many ways an influencer of Jenner's status can help make a difference. Although a simple concept, both men and women are likely to flock to lipstick since it is an easy product to purchase that also does some good.
Described as a mid-tone rosy nude color with a creamy sheen, the MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick shows that there are many ways an influencer of Jenner's status can help make a difference. Although a simple concept, both men and women are likely to flock to lipstick since it is an easy product to purchase that also does some good.
Trend Themes
1. Altruistic Beauty Collaborations - Bringing socially conscious initiatives to makeup collaborations with celebrities and influencers.
2. Gender-inclusive Beauty Products - Developing makeup and skincare products that are inclusive of all genders and identities.
3. Influencer-driven Philanthropy - Leveraging the reach and influence of celebrities and influencers to support philanthropic initiatives and social causes.
Industry Implications
1. Beauty Industry - Opportunities for beauty brands to promote social responsibility by creating special collections that benefit marginalized communities.
2. Retail Industry - Providing more inclusive product offerings in areas such as health, wellness, and cosmetics will broaden target markets and enhance brand reputation.
3. Social Impact Industry - Partnering with celebrity influencers and philanthropic organizations to amplify social impact and advance social and environmental causes.
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