The MAC x Selena Collection Pays Tribute to the Late Singer
Katherine Pendrill — April 13, 2016 — Fashion
References: latintimes & bustle
To the delight of music and makeup lovers everywhere, MAC has announced that it will be releasing a collection inspired by Selena Quintanilla called 'MAC X Selena.' Despite having passed away more than 20 years ago, Selena's impact as an artist and a beauty icon continue to resonate with her fans. Now makeup lovers can pay tribute to the late singer with the latest MAC collection.
While details about the new collection are scarce, MAC X Selena is confirmed for release sometime in October of 2016. While the company has not revealed what types of products will be included in the collection, it has announced that the line will be a "multi-product special deco collection" inspired by the singer's personality both on and off stage.
The new collection demonstrates the ongoing legacy of Selena and her influence on the beauty world.
While details about the new collection are scarce, MAC X Selena is confirmed for release sometime in October of 2016. While the company has not revealed what types of products will be included in the collection, it has announced that the line will be a "multi-product special deco collection" inspired by the singer's personality both on and off stage.
The new collection demonstrates the ongoing legacy of Selena and her influence on the beauty world.
Trend Themes
1. Tribute-paying Makeup Collections - The trend of makeup collections paying tribute to iconic figures is growing, presenting opportunities for collaborating with estates and capitalizing on nostalgia.
2. Celebrity-endorsed Cosmetic Lines - The rise in popularity of celebrity-endorsed cosmetic lines presents an opportunity for makeup brands to diversify their offerings and attract a wider fan base through collaborations with influencers and celebrities.
3. Multi-product Limited Edition Collections - Limited edition collections that offer a variety of products around a specific theme or personality, such as the MAC X Selena collection, allow brands to create buzz and generate revenue through exclusivity.
Industry Implications
1. Cosmetics - Cosmetic companies can develop tribute collections and celebrity collaborations to attract new consumers and differentiate themselves in a crowded market.
2. Music - Music estates and companies can leverage the legacy of iconic figures to create new revenue streams or preserve their public image through partnerships with cosmetic brands and products.
3. Marketing - Marketing and advertising agencies can help cosmetics and music companies capitalize on the trend of limited edition collections and celebrity collaborations by developing cross-promotion campaigns and social media strategies.
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