The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Laura McQuarrie — August 19, 2024 — Marketing
References: nyxcosmetics & prnewswire
In anticipation of "Beetlejuice Beetlejuice" hitting theaters soon, NYX Professional Makeup teamed up with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products to launch the NYX Professional Makeup "Beetlejuice Beetlejuice" collection.
Fans of the beauty brand's viral Butter Gloss will delight in a spooky new twist on the product with four limited-edition Sandworm Swirls Butter Glosses, and the Recently Deceased Eyeshadow Palette with matte and metallic finishes. Other standouts from the collection include the Beetlejuice Shrinker Makeup Sponge, Dead Cold Reusable Undereye Patches and three new Beetlejuice Pinstripe Duo Liners.
To celebrate the bold beauty looks that can be created with this collection, NYX is collaborating with diverse creators around the globe to explore "the strange and unusual world of pro artistry."
Fans of the beauty brand's viral Butter Gloss will delight in a spooky new twist on the product with four limited-edition Sandworm Swirls Butter Glosses, and the Recently Deceased Eyeshadow Palette with matte and metallic finishes. Other standouts from the collection include the Beetlejuice Shrinker Makeup Sponge, Dead Cold Reusable Undereye Patches and three new Beetlejuice Pinstripe Duo Liners.
To celebrate the bold beauty looks that can be created with this collection, NYX is collaborating with diverse creators around the globe to explore "the strange and unusual world of pro artistry."
Trend Themes
1. Horror-inspired Beauty Collections - Beauty brands can embrace unique, themed makeup collections that tap into beloved horror franchises, captivating a niche but loyal customer base.
2. Collaborative Makeup Campaigns - Co-branded partnerships between makeup and entertainment industries can drive engagement by blending popular media with innovative cosmetic products.
3. Limited-edition Makeup Releases - Releasing limited-edition products offers a way for beauty brands to create urgency and exclusivity, enticing fans and collectors alike.
Industry Implications
1. Cosmetic Industry - The cosmetic industry stands to benefit from themed collaborations, which offer fresh marketing angles and product differentiation.
2. Entertainment Industry - The entertainment industry can expand its reach and bolster fan experiences through strategic partnerships that cross over into the beauty sector.
3. Marketing Industry - Marketing professionals can craft compelling campaigns by leveraging the cultural cachet of iconic films in new product launches.
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