MAC Partnered with Disney to Release an Aladdin-Themed Palette
Lima Kalim — July 5, 2024 — Business
References: maccosmetics
MAC has partnered with Disney to release an Aladdin-themed palette, Eye Shadow X 9: Jasmine’s Wish. The brand reintroduced an exclusive nine-pan eyeshadow palette adorned with special-edition Disney packaging to honor 40 years of MAC. The Disney Aladdin Collection by MAC is back for a limited time after its original release in 2019, and features smoky metallic and desert shades.
These shades are available in Frost, Lustre, Veluxe Pearl, and Matte textures and capture Jasmine's determined beauty. The palette comes in opulent packaging inspired by Agrabah's rich patterns and vibrant hues, offering a princess-worthy allure. The product is long-wearing for up to 8 hours with a non-creasing formula. It is non-comedogenic, safe for contact lens wearers, and has been tested by dermatologists and ophthalmologists for safety.
Image Credit: Mac Cosmetics
These shades are available in Frost, Lustre, Veluxe Pearl, and Matte textures and capture Jasmine's determined beauty. The palette comes in opulent packaging inspired by Agrabah's rich patterns and vibrant hues, offering a princess-worthy allure. The product is long-wearing for up to 8 hours with a non-creasing formula. It is non-comedogenic, safe for contact lens wearers, and has been tested by dermatologists and ophthalmologists for safety.
Image Credit: Mac Cosmetics
Trend Themes
1. Collaborative Beauty Collections - The collaboration between MAC and Disney exemplifies a growing trend of beauty brands partnering with iconic entertainment companies to create exclusive, themed products.
2. Nostalgic Brand Revivals - Reintroducing the Aladdin-themed palette highlights a trend where brands capitalize on nostalgia by bringing back popular products in limited editions.
3. Premium Packaging Innovations - The luxurious and vibrant Agrabah-inspired packaging represents a trend where brands enhance product appeal through visually striking and thematic packaging designs.
Industry Implications
1. Cosmetics - The beauty industry continues to innovate by releasing limited-edition themed palettes that blend high-quality formulas with beloved cultural references.
2. Entertainment Merchandise - The partnership between MAC and Disney underscores a lucrative market for entertainment companies licensing their characters for high-demand consumer products.
3. Luxury Packaging - Opulent and story-driven packaging is gaining traction in various markets, catering to consumers seeking unique and collectible items.
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