Pacifica's Dream Big "Magic" Mascara Wand Extends and Contracts
Laura McQuarrie — March 30, 2016 — Fashion
References: pacificabeauty
From balled tips to flat combs and curved tapers, mascara wands come in a range of shapes and sizes. However, beauty consumers must either go out of their way to purchase one of these specialty applicators or simply rely on what's already packaged inside of a mascara tube—unless they purchase Pacifica's Dream Big mascara.
This particular mascara boasts a unique "magic wand" applicator that can be adjusted by twisting the cap. This means that consumers are able to get more out of the product, since a first layer can be applied to add length to the eyelashes and a second can be added to increase volume.
As with all of Pacifica's inventive makeup products, the healthy plant-based Big Dream mascara is completely vegan, and cruelty-free.
This particular mascara boasts a unique "magic wand" applicator that can be adjusted by twisting the cap. This means that consumers are able to get more out of the product, since a first layer can be applied to add length to the eyelashes and a second can be added to increase volume.
As with all of Pacifica's inventive makeup products, the healthy plant-based Big Dream mascara is completely vegan, and cruelty-free.
Trend Themes
1. Adjustable Mascara Applicators - The trend is to create mascara with magic wand applicators that can be adjusted, which provide more value to consumers.
2. Plant-based Makeup - The trend is to use vegan and cruelty-free products, which has resulted in increased demand from the consumer market.
3. Customizable Beauty Products - The trend is to create beauty products that can be adjusted by the consumer, providing an experience that is unique to individual needs.
Industry Implications
1. Beauty and Personal Care - There are opportunities for disruptive innovation by developing makeup that is free from harsh chemicals and is environmentally friendly.
2. Technology - There are opportunities for technology companies to create products that help consumers to easily customize their beauty products to meet their needs.
3. Fashion - There are opportunities for fashion companies to expand their product lines by creating makeup and beauty products that are customizable, cruelty-free, and plant-based.
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