The top May 2016 interactive ideas showcase a number of events and services that highlight the desire for experience-driven brand interactions.
A recent London re-launch of the global Art of Patron event series included a variety of tastings and interactive experiences. While guests enjoyed Patron-based cocktails, they were also invited to put on a VR headset and be transported to the brand's distillery in Mexico, providing a full immersion in the cultivation process.
Separately, European fashion brand COS presented an interactive retail forest installation designed by architect Sou Fujimoto at this year's Milan Design Week. The installation featured models standing amidst a "forest of light" donning clothes from the brand's spring summer 2016 collection. The brand has presented an installation at Milan Design Week (aka Salone de Mobile) each year since 2011.
Top 40 Interactive Ideas in May
From Pop-Up Styling Stations to Interactive Music Galleries:
Rebecca Byers — May 28, 2016 — Marketing
40
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
39
Delivery Van Showrooms
The Salone Del Automobile Installation is Housed Inside a Delivery Van
38
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
37
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
36
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
35
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
34
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
33
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
32
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
31
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
30
Eco Fashion Installations
H&M Celebrates World Recycle Week with a Consumer-Powered Display
29
Suspended Floral Gardens
Rebecca Louise Law's Bikini Berlin Installation is Striking and Sensory
28
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
27
Interactive Forest Retail Experiences
The COS Display Uses Light and Art to Immerse Shoppers
26
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
25
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
24
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
23
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
22
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
21
Technicolored Branch Installations
This Emanuelle Moreaux Project Features Hanging Elements
20
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
19
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
18
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
17
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
16
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
15
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
14
Interactive Opera Performances
The Opera Peep Show Allows Guests to Choose Their Opera Experience
13
Board Game Installations
Giant Monopoly at Trafalgar Square Marks the London Games Festival
12
Canned Meat-Themed Museums
The Spam Museum Celebrates the History of Canned Meat
11
Interactive TV Shows
The Twilight Zone Reboot Will Be a Cross Between a Movie and a Game
10
Interactive VR Experiences
Limitless Entertainment's Gary the Gull Employs Pixar Principles
9
360-Degree Auto Advertisements
Gigi Hadid Helps to Tease the Launch of the New BMW M2
8
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
7
Kid-Friendly Earth Day Celebrations
The Party for the Planet Event Celebrates Earth Day at Disney
6
Digital Superhero Posters
These AR Posters Transform People into Batman or Superman
5
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
4
Experiential Literature Pop-Ups
Audible and Cityreads Bring Greater Dimension to Books
3
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
2
Inquizative Museum Platforms
The ASK Brooklyn App Prompts Asking Experts Questions in Real-Time
1
Interactive Music Galleries
The Grammy Museum Gallery Includes Interactive & Educational Sections
Related Ideas
Cedar Teardrop Trailers
This Teardrop Trailer Features Liberal Use Of Gorgeous Red Cedar
Wooden Children Furniture
The IKEA FLISAT Series is at Once Simple and Playful
Feminine Summer Fashion
Greg Adamski's 'A Lightness of Being' Story is Effortlessly Chic
Youthful Witch Catalogs
The Killstar Voodoo Lookbook Highlights Edgy Goth Apparel
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
Amazonian Action Figures
This Wonder Woman Action Figure is Ridiculously Realistic
Customizable E-Textile Startups
This Wearable Platform Incorporates Electronics Into Clothes
Baroque Handbag Collections
Konstantin Kofta's Latest Collection Embodies an Air of Opulence
Parking Lot Shops
'The Park-Ing' Transforms an Underground Parking Lot into a Retail Space
Artistic Clutch Accessories
This Handheld Bag is Designed to Resemble a Paint Palette
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
Nostalgic Street Style Portraits
Elle Magazine's Londone Myers Story Highlights Past Era Fashions
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
Adult Virtual Reality Romances
The VR Bangers Service Offers Adult Content in Hotel Establishments
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
Luxe Accessory Editorials
L’Officiel Malaysia‘s 'Heads Up!' Series Highlights Eccentric Fashion
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
Couture-Clad Celebrity Editorials
The Latest Taylor Swift Vogue Cover Story is Rocker-Chic
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
Double Decker Cafes
Junction Coffee is a Mobile Coffee Shop Set on a Two-Storey Bus
Suspended Floral Gardens
Rebecca Louise Law's Bikini Berlin Installation is Striking and Sensory
Sublime Pink Islands
Christo et Jeanne-Claude Creates a Colorful Installation in Miami
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
Fairy Tale Museums
Denmark is Creating a Stunning Tribute to the Work of Hans Christian Andersen
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
Understated Bridal Ensembles
This Modern Bridal Look Consists of a Skirt and Crop Top Combo
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
Retro Sportswear Editorials
'Simmery Fantasia' Features 70s-Themed Apparel Designed for Modern Men
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
Chromatic 80s Fashion
Aleksander Salski's 'Forbidden Garden' Series Boasts Colorful Light Filters
Core Workout Sledgehammers
The MostFit Core Hammer is Safer Than a Sledgehammer and Tire
Virtual PC Headsets
The Pico Neo VR System Operates as a VR Headset and Virtual Computer
Vivid Visor Accessories
Esqape's 'Shade' Visors Come in Three Youthful Styles
Previewing Tattoo Platforms
The Ink Hunter Utilizes Digital Augmented Reality to Pre-Test Designs
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
DIY Mask Kits
This Retro Toy Kit Lets Children Create a Personalized Superhero Mask
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
Songstress Beauty Lines
Rihanna is Teaming with LVMH to Create a Full Range of Cosmetic Products
Presidential Social Media Filters
These Snapchat Filters are Intended for Millennial Voters
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Immediate Shopping Apps
Project September Allows Shoppers to Click an Image to Buy
Content Contest Apps
Social Media Gaming Platform Wyrd Lets Users Vote for Creators' Posts
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
Live 360 Videos
YouTube Introduces another Angle to Its Virtual Reality Experiences
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
Robotic Youth Coding Instructors
The Root Robot is Programmed to Educate Children on HTML
Classical Video Apps
'Epicgram' Enhances Videos with Classical Music
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
Coordinating Group Event Platforms
The Down to Lunch App Lets Users Unite Friends for Activities
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
Virtual Reality Desktops
This App Brings Windows Desktop Out from Behind a Computer Screen
Telenovela-Inspired Baseball Commercials
The 'Mi Amor Dos' MLB Giants Ad is Passionately Fun
Educational Game Tables
This Arcade Game Table Uses Raspberry Pi Technology
Watercolor Wedding Gowns
Kristina and Rory's Non-Traditional Ceremony Promotes Self-Expression
Integrated March Madness Campaigns
This Allstate Campaign Includes Real-time Tweets and Snapchats
Education System Apps
ClassDojo 2.0 Hopes to Eliminate Parent-Teaching Meeting All Together
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
Smartphone-Compatible Card Readers
Lexar Creates a Memory Device that Works with Mobile Technology
Graduate Job Hunting Apps
The LinkedIn Students App Streamlines the Job Hunting Process
Male-Targeted Weather Billboards
This Real-Time Weather Ad for Bonds Features Reactive Animations
Live-Stream VR Surgeries
'Medical Realities' Broadcasted the First Public VR Surgery
Hispanic Beauty Campaigns
Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression
Worker-Owned Service Apps
The Coopify App Aims to Create a More Equitable Sharing Economy
Superhero-Themed App Features
The Amazon App Update Lets Users Create Their Own 3D Bat Signal
360-Degree Train Tours
Rocky Mountaineer's Virtual Reality Train Tour Showcases the Rockies
App-Focused TV Shows
The New Apple Show Will Feature Content on Apps and Developers
Loyalty Program Giveaways
Starbucks is Offering a Free Year of Gold Membership for a Limited Time
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
Pizza-Themed Museums
The 'US Pizza Museum' Will Celebrate the Cheesy Italian Dish
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Commemorative Social Media Filters
Snapchat's Purple Rain Filter Serves as a Tribute to Prince
Cinematic Driving Simulators
Jeep Created an Automotive Marketing Stunt for Batman v Superman
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
VR Surfing Experiences
GoPro VR Shares Immersive Consumer Content for Others to Experience
TV Show-Matchmaking Apps
The 'MightyTV' App Matches Users with Shows That Fit Their Interests
Shape-Specific Photo Filters
The Filteract App Lets Users Add Filters to Fixed Parts of the Image
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
Interactive Museum Apps
The New Broad Museum App Uses Location Technology to Enhance Engagement
Culinary Creativity Webseries
#TuTwist Stars Latinas Who Passionately Create in the Kitchen
Dating App Election Filters
This Dating App Allows Users to Reveal Their Political Leanings
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Mass-Transit Giveaways
This Chain is Kicking Off Its New Monopoly Campaign with Free Rides
Real-Time Furniture Billboards
This Furniture Advertisement from IKEA is Built with a Storage Unit
TV Series Recipe Books
The 'Eat Like a Gilmore' Cookbook is Inspired by a Popular TV Show
Disappearing Magic Billboards
This Quebec City Magic Festival Ad Does a Stunt Before the Public
Hispanic Actress Cosmetic Ads
The L'Oréal Paris Revitalift Firming Cream Ad Features Eva Longoria
Precise Planning Apps
The Down to Lunch App Helps You Firm Up Lunch Plans With Friends
Inquizative Museum Platforms
The ASK Brooklyn App Prompts Asking Experts Questions in Real-Time
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen