The New Broad Museum App Uses Location Technology to Enhance Engagement
Rahul Kalvapalle — April 14, 2016 — Tech
References: itunes.apple & scpr.org
The new Broad Museum app is designed to make it easier than ever for the Los Angeles-based contemporary museum to engage with its patrons and visitors.
This museum app offers a range of fundamental information about things like schedule, fees, ticketing and so on. One great feature about this app is that it makes of location-sensitive technology that is capable of detecting and figuring out when you're approaching a painting, sculpture or multimedia exhibition. This allows you to instantly access relevant information presented you directly on the app, rather than requiring you to seek out information.
Museum apps are becoming an increasingly important way for art museums to enhance the visitor experience, and this is exactly what the Broad Museum app does whilst not overly interfering with the museum experience.
This museum app offers a range of fundamental information about things like schedule, fees, ticketing and so on. One great feature about this app is that it makes of location-sensitive technology that is capable of detecting and figuring out when you're approaching a painting, sculpture or multimedia exhibition. This allows you to instantly access relevant information presented you directly on the app, rather than requiring you to seek out information.
Museum apps are becoming an increasingly important way for art museums to enhance the visitor experience, and this is exactly what the Broad Museum app does whilst not overly interfering with the museum experience.
Trend Themes
1. Enhanced Visitor Experience - The use of location-sensitive technology in museum apps, like the Broad Museum app, enhances the visitor experience by providing instant access to relevant information.
2. Seamless Information Access - Location technology in museum apps enables seamless access to information without disrupting the museum experience, as seen in the Broad Museum app.
3. Personalized Engagement - Museum apps with location-sensitive features, such as the Broad Museum app, enable personalized engagement by delivering targeted information to visitors based on their proximity to specific exhibits.
Industry Implications
1. Art Museums - Art museums can leverage location-sensitive technology in apps to enhance visitor engagement, as demonstrated by the Broad Museum app.
2. Mobile App Development - The rise of interactive museum apps presents opportunities for mobile app development companies to create innovative and user-friendly experiences, like the Broad Museum app.
3. Location Technology - The use of location-sensitive technology in museum apps, exemplified by the Broad Museum app, opens up possibilities for location-based innovations in various industries beyond art museums.
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