The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
Katherine Pendrill — April 16, 2016 — Marketing
Although Nike has made appearances at Milano Design Week for many years, now the activewear brand is participating in the event with an exhibit called 'The Nature of Motion.' While it may seem unusual for a sports brand to put on a design exhibition, the move is meant to create stronger ties between Nike and the design community.
The Nature of Motion is an installation located in an industrial space in the South end of Milan. The exhibit explores the concept of motion, while also showcasing the work of Nike's industrial design team. There are eight exhibits by external designers, including a microclimate chair that helps to cool and heat athletes between exercises and a drum set made from Nike Flyknit knitted textiles.
The installation provides a glimpse of how Nike is collaborating with designers to change the face of sportswear.
The Nature of Motion is an installation located in an industrial space in the South end of Milan. The exhibit explores the concept of motion, while also showcasing the work of Nike's industrial design team. There are eight exhibits by external designers, including a microclimate chair that helps to cool and heat athletes between exercises and a drum set made from Nike Flyknit knitted textiles.
The installation provides a glimpse of how Nike is collaborating with designers to change the face of sportswear.
Trend Themes
1. Branded Design Exhibits - Creating immersive branded design exhibits can help build stronger connections between brands and specific communities.
2. Integration of Industrial Design - Integrating industrial design into exhibitions can showcase the innovation and creativity behind a brand's products.
3. Collaboration with External Designers - Collaborating with external designers can bring fresh perspectives and unique ideas to product development and brand narratives.
Industry Implications
1. Sports Apparel - Creating branded design exhibits can disrupt the sports apparel industry by showcasing the intersection of design, technology, and performance.
2. Event Planning - Incorporating immersive branded design exhibits into events can present new opportunities for event planners to create engaging and memorable experiences.
3. Industrial Design - Integrating industrial design into exhibitions can disrupt the traditional perception of the industry and highlight its diverse applications and capabilities.
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