This Museum Ad for a Chocolate Exhibition is Gradually Revealed
Laura McQuarrie — April 16, 2016 — Marketing
References: denverartmuseum.org & adsoftheworld
In order to promote Chocolate: The Exhibition at the Denver Museum of Nature & Science, a playful museum ad was set up.
This outdoor billboard ad began looking like a packaged chocolate bar that said: "It's been a long week. You deserve this." As time went on, the billboard was changed to a state that was halfway unwrapped and then finally, a chocolate-shaped billboard was revealed with more details on how the public could visit the special exhibition.
Rather than just existing as static pieces of outdoor marketing, many ambient billboards like this one are being created in a way that allows them to take on new forms with the passing of time or respond to the surrounding elements in a meaningful way.
This outdoor billboard ad began looking like a packaged chocolate bar that said: "It's been a long week. You deserve this." As time went on, the billboard was changed to a state that was halfway unwrapped and then finally, a chocolate-shaped billboard was revealed with more details on how the public could visit the special exhibition.
Rather than just existing as static pieces of outdoor marketing, many ambient billboards like this one are being created in a way that allows them to take on new forms with the passing of time or respond to the surrounding elements in a meaningful way.
Trend Themes
1. Interactive Billboards - Outdoor marketing is becoming more interactive and dynamic, allowing for creative and attention-grabbing campaigns.
2. Experiential Advertising - Brands are creating immersive experiences that go beyond traditional advertising to engage and delight consumers.
3. Innovative Promotions - Companies are thinking outside the box when it comes to promoting products and events, using non-traditional tactics to attract attention.
Industry Implications
1. Marketing and Advertising - These trends present opportunities for marketers to create unique and engaging campaigns that set their clients apart.
2. Event Planning and Promotion - Incorporating interactive elements and immersive experiences into events can help attract and retain attendees.
3. Hospitality and Tourism - Innovative promotions and experiential advertising can help destinations and venues stand out to potential visitors.
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