This Quebec City Magic Festival Ad Does a Stunt Before the Public
Laura McQuarrie — April 15, 2016 — Marketing
References: festivaldemagie & adsoftheworld
As part of the promotions for the upcoming Quebec City Magic Festival, magic billboard advertisements were set up in various locations to perform tricks of their own. The advertisement features only the logo for the festival and a large red curtain, which drops to reveal that nothing is behind it at all, as in a disappearing act. Unlike many magicians who never reveal their secrets, there is a 'Behind the Curtain' video that reveals how the illusion works.
In the past, the Quebec City Magic Festival has also experimented with billboards that have parts that seem to move as if by magic. Just like those ones, this all-new billboard is just as bewildering.
In order to compete with some of the more dynamic forms of advertising out in the world, advertisers are introducing consumers to out-of-home marketing concepts with extremely eye-catching elements.
In the past, the Quebec City Magic Festival has also experimented with billboards that have parts that seem to move as if by magic. Just like those ones, this all-new billboard is just as bewildering.
In order to compete with some of the more dynamic forms of advertising out in the world, advertisers are introducing consumers to out-of-home marketing concepts with extremely eye-catching elements.
Trend Themes
1. Magic Billboards - Opportunity for advertisers to leverage magic tricks in billboard advertisements to create captivating and interactive marketing experiences.
2. Behind the Curtain - Possibility for businesses to embrace transparency and reveal the secrets behind their products or services through behind-the-scenes content, building trust with consumers.
3. Eye-catching Out-of-home Marketing - Chance for brands to explore innovative and attention-grabbing concepts in out-of-home advertising to stand out in a competitive market.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to incorporate magic tricks into their campaigns, creating memorable and engaging experiences for audiences.
2. Entertainment - Potential for the entertainment industry to adopt the use of magic billboards and illusions to promote events or captivate audiences in unique ways.
3. Marketing - Innovative approach for marketers to explore out-of-home marketing concepts that incorporate captivating elements, driving brand awareness and consumer engagement.
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